Beauty Play (뷰티플레이)

648.0M 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

HiKR Ground (하이커 그라운드)

650.0M 2025-10-29

40 Cheonggyecheon-ro, Jung-gu, Seoul

Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.

We Ride (위라이드)

650.0M 2023-07-28

40 , Cheonggyecheon-ro, Jung-gu, Seoul

"The best way to tour Seoul"
With WeRide's certified tour guides, travelers can experience unforgettable memories by riding an electric bicycle to attractions hidden all over Seoul. The tour takes 2 hours and 30 minutes, and participants can safely tour around Seoul with a professional guide. The fun of electric bicycles adds to the joy of the guide's story of Korean culture. If there are guests who cannot ride bicycles, they can use electric rickshaws. There is also a bicycle rental service for bicycle riders traveling in Korea.

Mediround.Corp (주식회사 메디라운드)

650.0M 2025-10-23

10F, Unit B1031, 8, Gangnam-daero 69-gil, Seocho-gu, Seoul

Mediround is a specialized infrastructure service company providing expert assistance (HELP) for attracting international patients.

- H (Human Resource): Matching medical interpreting and customer service (CS) personnel
- E (Education): Training and development of professionals for international patient attraction
- L (Logic): Registration of international patient attraction institutions and setting up attraction business infrastructure
- P (Promotion): Development of international patient attraction products and global promotion

Mediround operates the international medical coordinator subscription service, Mycoordy. Mycoordy offers information on Korean medical institutions, online consultation, reservation services, interpretating support, and payment services.

MJ FLB ((주)엠제이에프엘비)

650.0M 2025-10-23

#809, 8F, 40 Cheonggyecheon-ro, Jung-gu, Seoul

MJ FLB attracts foreign patients in eight medical specialties (plastic surgery, dermatology, dentistry, ophthalmology, gynecology, men's urology, orthopedics, and physical checkups), mainly targeting Chinese-speaking clients. It provides dedicated reservation and consultation services to foreign patients. Additionally, it has professional Chinese medical interpreters to ensure smooth communication between the hospital staff and patients, thus ensuring an efficient treatment. MJ FLB attracts foreign patients through customized social media promotions and marketing collaborations with influencers who have experienced its hospital services.

Ilbeonji Yang Daechang Myeongdong Branch (일번지양대창 명동)

650.7M 2024-03-15

2F, 33 Myeongdong 9-gil, Jung-gu, Seoul
+82-2-773-3150

Ilbeonji Yang Daechang is a specialty restaurant for grilled beef or pork small intestines located on Myeongdong Street. Its main menu features various intestines of beef or pork, including large and small intestines, grilled in the Korean barbecue style. Additionally, they offer options like grilled beef and pork galbi, as well as small intestine hot pot.

Asin [Tax Refund Shop] (아신)

663.9M 2024-04-19

1F, 50-1, Insadong-gil, Jongno-gu, Seoul

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LoL Park (롤파크)

665.5M 2025-11-04

33 Jong-ro, Jongno-gu, Seoul

Lol Park is the venue where the largest-scale League of Legends competition in South Korea, LCK (League of Legends Champions Korea), is held. It serves as a space for various esports events and activities, featuring spectator seating, LCK Arena (lounge), Riot Store (merchandise shop), PC rooms, and café.

Horangii (호랑이)

668.3M 2023-12-22

157 Eulji-ro, Jung-gu, Seoul

Horangii Coffee, located in Euljiro, Seoul, boasts a retro yet hip atmosphere. Furniture and picture frames with traces of time gone by and impressive props with the concept of a tiger come together to create a distinct atmosphere unique to this place. There are tables both inside and outside the cafe, but due to its small size, it is always crowded with customers. The signature menu items here are Horangii Latte and Fruit Sando. Horangii Latte has an impressive savory yet sweet flavor. Fruit Sando, made with whole fresh seasonal fruits, combines with soft whipped cream for a unique taste.

Nwijo (뉘조)

674.4M 2024-03-06

27 Insadong 14-gil, Jongno-gu, Seoul
+82-2-730-9311

Nwijo is a Korean table d'hote restaurant located in Insa-dong where you can enjoy course meals made from hundreds of wild herbs. Starting with pumpkin porridge and water kimchi, basic dishes such as wild herb salads, pancakes, kimchi with boiled pork slices, and mixed roots are served along with set menu and wild herb enzymes as a standard part of the meal.

Beauty Play (뷰티플레이) - Area information - Korea travel information