PENELOPE (페넬로페)

5.6Km 2021-03-26

1, Nohae-ro 8-gil, Gangbuk-gu, Seoul
+82-2-908-0298

It has a large space and an outdoor terrace. This restaurant's signature menu is pizza. This Western dishes restaurant is located in Gangbuk-gu, Seoul.

Understand Avenue (언더스탠드에비뉴)

5.6Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Jongmyodaeje (Royal Ancestral Memorial Rite of Joseon) (종묘대제)

5.6Km 2022-10-05

157, Jong-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3210-4806, +82-2-6011-1067

Jongmyodaeje, Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol, the fabulous royal parade dating from the Joseon dynasy, which is truly a sight to behold as it moves through the modern city.

Jongmyodaeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyodaeje was reinstated and has been held in May every year since.

Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.

Ongeundal (옹근달)

5.6Km 2024-11-07

41-1, Seongsui-ro 7-gil, Seongdong-gu, Seoul

This bakery in Seongsu-dong boasts a colorful and unique visual, and is gaining popularity for its “cruffin,” a hybrid of a croissant and muffin. The menu includes a variety of breads and desserts, such as canelé, pound cake, crumble, and mille-feuille, making it a paradise for bread-lovers. The courtyard of the building, which was remodeled from an old factory, has thick bushes and a small square pond, offering a unique view. The floor-to-ceiling windows in this two-story building create the feeling of a wide, open space, making it full of photo opportunities.

GAMMEEOK (감미옥)

5.7Km 2021-03-18

166-1, Jong-ro, Jongno-gu, Seoul
+82-2-2269-6933

A restaurant specializing in seolleongtang (ox bone soup) for over 30 years now. The best menu at this restaurant is ox bone soup. This is a Korean cuisine located in Jongno-gu, Seoul.