Understand Avenue (언더스탠드에비뉴)

Explanation

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Homepage

https://understandavenue.co.kr

Information Use

Contact and Information : +82-2-725-5526

Opening day : 2016.04.18

Business hours : 10:00-22:00 (depends on the store)

Parking facilities : Not available

Day off : Closed on the day before and the day of Seollal (Lunar New Year’s Day) Chuseok (Korean Thanksgiving Day), closed one day per week depending on the store

Sale Items : Clothes, accessories, etc.

More information

Available Brands

Location

63, Wangsimni-ro, Seongdong-gu, Seoul

Directions

Donga Stationery (동아완구)

Donga Stationery (동아완구)

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5 Jong-ro 52-gil, Jongno-gu, Seoul

Donga Stationery is a stationery store located along Changsin-dong Stationery Street. The stop offers a full range of stationery and character goods and is popular among children and adults alike. The shop is located right by Dongdaemun Station (Seoul Subway Line 1), Exit 4, making it easily accessible.

M Playground - Hongdae Branch (엠플레이그라운드 홍대본점)

M Playground - Hongdae Branch (엠플레이그라운드 홍대본점)

2024-09-05

94 Eoulmadang-ro, Mapo-gu, Seoul

M Playground is a casual boutique brand known for its signature exterior design of blue shipping containers. The shop does its best to present the latest fashion trends and the hip, street vibe found exclusively in Hongdae. Most visitors range in age between teens and young adults in their 30s, looking for trending clothing, accessories, and other products.

Cheongha Market (청하시장(공진시장))

Cheongha Market (청하시장(공진시장))

2024-07-18

8 Cheongha-ro 200beon-gil, Cheongha-myeon, Buk-gu, Pohang-si, Gyeongsangbuk-do

Gongjin is a fictional village in the background of the drama "Hometown Cha-Cha-Cha." In Cheongha Market, the actual venue of Gongjin Market located in Gongjin, the Cheongha Fifth-day Market is actually held on dates ending in 1 and 6 of every month. From seafood to fresh produce and homemade food, it is full of shoppers and a variety of products. Information boards throughout the market clearly indicate the location of the "Hometown Cha-Cha-Cha" filming set and nearby tourist spots throughout Cheongha Market.

Goseong Fifth-day Market (고성오일시장)

Goseong Fifth-day Market (고성오일시장)

2024-07-17

93 Goseongojo-ro, Seongsan-eup, Seogwipo-si, Jeju-do
+82-64-760-4282

It is a market where the characters auction fish and sell vegetables at dawn. Markets are held on the 4th and 9th of every month, and there is everything from fish caught in Seongsan to meat, vegetables, clothing, and miscellaneous goods. It is even more attractive because it is a market with a rich local flavor that many locals visit. On market days, the shop is open at the location of Eun-hee's Fish Shop, where Eun-hee (played by Lee Jeongeun) used to trim cutlassfish. It is best to visit early in the morning as markets open from dawn to morning and most shops close in the afternoon.

Sogilbyeolha (소길별하)

Sogilbyeolha (소길별하)

2024-07-17

34-37 Sogillam-gil, Aewol-eup, Jeju-si, Jeju-do

The previous bed & breakfast operated by Lee Hyori has been recreated into Sogilbyeolha, a shop selling local brands of Jeju. The various rooms and select items used in "Hyori's Bed & Breakfast" are now showrooms for the brands sold here. The shop is operated with limited admission, with reservations required to get in.

Crocs [Tax Refund Shop] (크록스)

Crocs [Tax Refund Shop] (크록스)

2024-07-09

20-1, Gireum-dong, Seongbuk-gu, Seoul

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Volvik [Tax Refund Shop] (볼빅)

Volvik [Tax Refund Shop] (볼빅)

2024-08-20

315, Dongsomun-ro, Seongbuk-gu, Seoul

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Kangol [Tax Refund Shop] (캉골)

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2024-07-09

405, Hangang-daero, Yongsan-gu, Seoul

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Nike [Tax Refund Shop] (나이키)

Nike [Tax Refund Shop] (나이키)

2024-07-09

405, Hangang-daero, Yongsan-gu, Seoul

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Andar [Tax Refund Shop] (안다르)

Andar [Tax Refund Shop] (안다르)

2024-07-09

405, Hangang-daero, Yongsan-gu, Seoul

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