Understand Avenue (언더스탠드에비뉴)

Explanation

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Homepage

https://understandavenue.co.kr

Information Use

Contact and Information : +82-2-725-5526

Opening day : 2016.04.18

Business hours : 10:00-22:00 (depends on the store)

Parking facilities : Not available

Day off : Closed on the day before and the day of Seollal (Lunar New Year’s Day) Chuseok (Korean Thanksgiving Day), closed one day per week depending on the store

Sale Items : Clothes, accessories, etc.

More information

Available Brands

Location

63, Wangsimni-ro, Seongdong-gu, Seoul

Directions

Danha(단하)

Danha(단하)

2024-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Paldalmun Market (팔달문시장)

Paldalmun Market (팔달문시장)

2024-10-31

17 Jeongjo-ro 770beon-gil, Paldal-gu, Suwon-si, Gyeonggi-do

There are 9 traditional markets around Suwon's South Gate. Among them, in Paldalmun Market, there is a whole chicken street that stretches for about 400m, so many people visit it. The old-fashioned way of frying the whole chicken in a large cauldron and the unique seasoning preserve its flavor. After visiting other connected markets, you can complete your Suwon tour by walking through the Hwaseong Fortress, a UNESCO World Heritage Site.

Masan Fish Market (마산어시장)

Masan Fish Market (마산어시장)

2024-10-31

126-1 Susan 1-gil, Masanhappo-gu, Changwon, Gyeongsangnam-do

◎ Travel information to meet Hallyu’s charm - "Decision to Leave"
The market where Serae and Haejun reunite with their respective partners. For over 250 years, this lively market has sold seasonal fish and various seafood. Walking through the market, you can imagine the two talking with just glances.

T1 (T1)

T1 (T1)

2024-10-29

627 Seolleung-ro, Gangnam-gu, Seoul

Perfect place for T1 fans
It is a space and goods shop for fans of the LoL pro game team T1 who enjoy e-sports. A life-sized figure of the legendary pro gamer Faker is at the entrance, and trophies won in previous LoL-related competitions are on display. It is a place where you can enjoy T1 up close by engraving your name on the same uniform as the players.

Living Power Center (리빙파워센터)

Living Power Center (리빙파워센터)

2024-10-25

59 Singomae-ro, Giheung-gu, Yongin-si, Gyeonggi-do

The Living Power Center is a shopping center offering various home and lifestyle goods, including furniture, appliances, food, and pet supplies. There is a water playground outside the center and various performances to delight young visitors.

Toin (토인)

Toin (토인)

2024-10-22

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

SANRIO LOVERS CLUB(산리오 러버스 클럽)

SANRIO LOVERS CLUB(산리오 러버스 클럽)

2024-10-22

18, Wausan-ro 19-gil, Mapo-gu, Seoul

'BLACKPINK HOUSE' filming location
In the past, it was a Hello Kitty cafe, but it was renovated and used as accommodation when BLACKPINK's first reality content, 'BLACKPINK HOUSE' was filmed. Currently, it is operated as an exhibition experience and cafe for Sanrio characters. The inside and outside of the two-story building in pastel colors are full of Sanrio characters. You must make a reservation in advance to enter the cafe on the second floor. You can visit and purchase at the MD Shop on the 1st floor without a separate reservation.

Ceramic Cafe JOOL(도자기카페 줄)

Ceramic Cafe JOOL(도자기카페 줄)

2024-10-22

11, Sinchon-ro 4-gil, Mapo-gu, Seoul

'24/365 with BLACKPINK' filming location
This is the studio where JISOO and ROSÉ visited and made pottery in BLACKPINK's exclusive reality content '24/365 with BLACKPINK'. Through the one-day class, you can draw a picture on a mug or make your own pottery by hand. If you follow the teacher's class and pay attention, you will feel great fun even if you are clumsy. Just touching the moist clay dough has the effect of relieving daily stress. Classes require reservations.

Leather Craft Shop (손놀림공방)

Leather Craft Shop (손놀림공방)

2024-10-22

19-1 Naksanseonggwakseo 1-gil, Jongno-gu, Seoul

The leather workshop featured in the drama 'Boyfriend'
It is a leather workshop that appeared in the scene where Cha Soohyeon (Song Hyekyo) and Kim Jinhyeok (Park Bogum) reunite in the drama 'Boyfriend'. It is run by leather craft artist Kim Yeongae and is known for its many cute items. You can experience making leather knotted string bracelets and rings at a low cost.

10 Corso Como Cheongdam Branch (10꼬르소꼬모 청담점)

10 Corso Como Cheongdam Branch (10꼬르소꼬모 청담점)

2024-10-17

416, Apgujeong-ro, Gangnam-gu, Seoul

A trendy select shop frequented by celebrities
It is a trendy select shop with a restaurant and cafe. BLACKPINK JENNIE uploaded a restaurant on Instagram, which became a hot topic. It is a place where colorful ceiling decorations and sensuous interiors stand out, and the photo point is the wall decorations that are said to have been made by hand. There are a variety of products from books to interior accessories and clothes, and pop-up stores of various brands are often opened. Thanks to this, it is known as a sacred place for celebrities and fashion people who are sensitive to trends.

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