Understand Avenue (언더스탠드에비뉴)

4.5Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Eulmildae Pyeongyang Naengmyeon (을밀대평양냉면)

4.5Km 2024-03-19

24, Sungmun-gil, Mapo-gu, Seoul
+82-2-717-1922

Eulmildae Pyeongyang Naengmyeon has been specializing in pyeongyang naengmyeon (pyeongyang cold buckwheat noodles) for 50 years. The restaurant is named after the Ulmildae Pavilion in Pyongyang Castle. The buckwheat noodles are made by pressing the dough and pulling it out, giving them a savory flavor and aroma. The restaurant focuses on mullaengmyeon (cold buckwheat noodles) and bibim naengmyeon (spicy buckwheat noodles). Patrons have the option to delectable dishes such as nokdu jeon (mung bean pancake), mandu, boiled pork slices, beef brisket soup and rice.

Mapook (마포옥)

4.5Km 2021-03-24

312, Tojeong-ro, Mapo-gu, Seoul
+82-2-716-6661

It’s a 2020 Michelin Guide restaurant. This Korean dishes restaurant is located in Mapo-gu, Seoul. The representative menu is brisket and ox bone soup.

Insadong Sagwanamu (인사동사과나무)

4.5Km 2021-03-29

24-1, Insadong 14-gil, Jongno-gu, Seoul
+82-2-722-5051

This is where you can dine on the outdoor terrace. This restaurant's signature menu is steak. This Western dishes restaurant is located in Jongno-gu, Seoul.

Nuri (누리)

4.5Km 2019-11-26

23, Insadong 14-gil, Jongno-gu, Seoul
+82-2-736-7848

Located in the neighborhood of Insa-dong, traditional Korean lunch box and tea restaurant Nuri brings out the true beauty of hanok while implementing western dining culture with tables and chairs.

Nuri uses the finest grains directly from agricultural regions throughout the country, offering nutritious rice along with mildly seasoned side dish menus, taking advantage of the ingredients' natural flavors. Nuri uses its effective take-out and delivery system to cater to businesses and events.

Olive Young - Sangwangsimni Station Branch [Tax Refund Shop] (올리브영 상왕십리역)

4.5Km 2024-04-16

382, Wangsimni-ro, Seongdong-gu, Seoul

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911 SPORTS - Nonhyeon Branch [Tax Refund Shop] (구일일스포츠 논현)

4.5Km 2024-04-18

616, Nonhyeon-ro, Gangnam-gu, Seoul

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THE HALAL GUYS Gangnam (할랄가이즈 강남)

4.6Km 2024-03-18

8, Gangnam-daero 69-gil, Seocho-gu, Seoul
+82-2-595-1800

Originating from New York City, THE HALAL GUYS serves Middle Eastern-style halal food. The signature menu of the restaurant is the Falafel Platter, which offers falafel (deep-fried balls made with chickpeas, onions, garlic, spices, etc.) and salad, and the Combo Sandwich, filled with chicken and beef and flavored with THE HALAL GUYS special sauce. Other dishes include the Chicken Platter, Gyros Platter, and French Fries.

Atelier Plastic Surgery [Tax Refund Shop] (아틀리에성형외과의원)

4.6Km 2024-06-27

89, Donggwang-ro, Seocho-gu, Seoul

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Mucha (뮈샤)

4.6Km 2020-05-07

731, Samseong-ro, Gangnam-gu, Seoul
+82-1588-9391

Mucha is a premium jewelry company owned and operated by Kim Jeong-ju, a renowned gemologist, jewelry designer and jewelry coordinator. The store carries fine jewelry under three brands - Mucha, Kiss by Mucha, and Mucha Arno, and offers custom design services as well. Mucha jewelry has been worn by many celebrities, and featured in many Korean dramas.

Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information