HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
608.8M 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
608.8M 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
Gahoe Museum (가회민화박물관)
613.0M 2025-10-31
52 Bukchon-ro, Jongno-gu, Seoul
+82-2-741-0466
Opened in 2002, Gahoe Museum exhibits folk paintings and amulets reflecting the lifestyle and wishes of the Korean people from ancient times. Inside the Hanok gallery, visitors can immerse themselves in the traditions of Korea, including old paintings depicting people's lifestyle in the past and religious beliefs, and roof tiles in the shape of humans or goblins. Visitors will also find folding screens and religious objects used in the past that show skills and knowledge of Korean ancestors.
Dong-Lim Knot Museum (동림매듭박물관)
613.3M 2021-12-21
10, Bukchon-ro 12-gil, Jongno-gu, Seoul
+82-2-3673-2778
Opened in April 2004, Dong-Lim Knot Museum exhibits a variety of decorative traditional Korean maedeup (knots): norigae for hanbok, belts, pouches, as well as materials like thread, cord, and accessories. Housed in a hanok, a traditional Korean house, the gallery has a variety of exhibits, including old and new artwork, and creations that reflect modern trends.
Tea Therapy (티테라피)
616.9M 2025-10-23
74 Yunboseon-gil, Jongno-gu, Seoul
+82-2-730-7507
Located in Jongno-gu, Seoul, Tea Therapy can be of help to those who chronically feel unwell even though they do not have any serious diseases that need to be treated. It is a place where medicinal herbal teas, which once seemed difficult to enjoy, can be enjoyed without hassle and in a unique way. The teas found at Tea Therapy can be brewed within three minutes, similar to herbal teas found in other countries, and are both delicious and good for your health. Tea Therapy recommends tea through testing so even novices can have fun selecting teas that suit them. Tea products are sold here as well, allowing you to enjoy the same flavors at home.
Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)
626.2M 2021-06-19
24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070
Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.
Baek In-je House (백인제가옥)
627.5M 2025-10-24
16 Bukchon-ro 7-gil, Jongno-gu, Seoul
+82-2-724-0200
Baek In-je House, located in Bukchon Hanok Village, is a hanok built during the Japanese administration period that portrays modern hanok features. The structure consists of a main room offering a good view of the whole village, spacious bedrooms, a large garden, and annex buildings. As it maintains the beauty of a traditional hanok while incorporating the modern trend of its time, Baek In-je House is considered to be highly valuable in means of both architecture and history, representing the Bukchon Hanok Village together with Yun Bo-seon House.
Baek In-je House was built from black pine, which was first introduced in Seoul during the Gyeongseong Expo in 1907, distinguishing itself from other upper-class houses of its time. Unlike other traditional hanok designs that separate the main building from the other rooms, Baek In-je House connects the two with a hallway, allowing convenient access between the two structures. The house also consists of a Japanese-style hallway and floor mat rooms, reflecting the interior trends of that period. Baek In-je House is also unique in that the main room is partially built as a two-story structure, a style that was never seen in any traditional hanok built during the Joseon period.
Toin (토인)
627.1M 2025-11-05
48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142
Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste
Matthew Chang Anguk (메튜장 안국)
634.9M 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
Insa-dong Antique Art Street (인사동 고미술거리)
635.2M 2025-03-16
29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235
As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.
English
한국어
日本語
中文(简体)
Deutsch
Français
Español
Русский
