466.0M 2025-10-27
Ikseon-dong, Jongno-gu, Seoul
Ikseon-dong is a place where the harmony of alleys and hanok houses exudes beautiful charm and is a must-visit spot for tourists of all ages and genders. It is also an area that connects the younger and older generations.
510.1M 2024-12-23
439 , Samil-daero, Jongno-gu, Seoul
+82-10-5355-3029
Sieunjae is a hanok stay that has stood in the midst of busy Gyeongun-dong, Jongno-gu, Seoul, for generations. The guestrooms comprise an anbang (bedroom plus living room), three smaller rooms, and a byeolchae or detached house. All rooms have a toilet, and there’s a well-equipped shared kitchen and a washing machine. Guests can either rent individual rooms or the whole hanok. Jongno is convenient for travel to all the historic sites of Seoul, and there’s a public carpark nearby.
531.1M 2024-03-04
11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448
Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.
558.6M 2025-07-25
31-9 Bukchon-ro, Jongno-gu, Seoul
Hanji House was founded to pass on the cultural heritage of hanji, traditional Korean paper, as well as to promote its excellence and uses in everyday life. The center is operated by Korea Craft & Design Foundation, and offers a variety of programs that consist of exhibitions, hands-on activities, classes, and marketing hanji products. On the first floor is Hanji Showroom, where various exhibitions take place to showcase hanji of the past and the present. The basement floor comprises Hanji Open Archive, Hanji Print Studio, and Hanji Workroom, where most of the hands-on activities and classes are held. Hanji House also offers a docent program for exploring the whole area.
560.3M 2024-01-30
19-7 Bukchon-ro 5-gil, Jongno-gu, Seoul
Aromind is a perfume workshop that offers a perfume-making experience with a professional perfumer in a quiet hanok building. Visitors can create their own one-of-a-kind perfume by choosing three out of 30 different scent options that change on a seasonal basis. A perfume one-day class is held for one to eight people for one to one and a half hours. The fee for the experience includes a 50 ml product and a 10 ml sample. They also offer the class in Korean with English interpretation when there non-Korean speaking participants. Aromind is the perfect place to create your own scent to associate your memory of Korea.
570.6M 2021-12-30
99, Yulgok-ro, Jongno-gu, Seoul
+82-2-2148-1861
Jongno Cheonggye Special Tourist Zone stretches from Seorin-dong to Changsin-dong between Cheonggyecheon Stream and Jong-ro. It includes Youth Street, Gwangjang Market, Sewoon Electronics Department Store, lighting stores, pharmacy & medical device stores, badge stores, Stamp Street, Stationery · Toy Market, Aquarium Street, Shoes Market, and other markets totalling to approximately 14,000 shops. Nearby attractions include modern high-story buildings as well as Gyeongbokgung, Changdeokgung, Changgyeonggung, Deoksugung, and Unhyeongung Palaces, Jongmyo Shrine, and Insa-dong, merging traditions, modernism, culture, and markets alike.
Thought to be at the heart of Seoul, Cheonggyecheon Stream is located in the dense cultural area of Seoul where various press networks, organizations, bookstores and other major corporations are situated. Walking along Cheonggyecheon Stream is a famous activity for tourists. Also, the area is the venue for the Seoul Lantern Festival every winter. Keeping its traditional scene including narrow alleys, old-fashioned hanok buildings and various stores still fully intact, the tourist zone has enough fun places for sightseeing as well as tasty restaurants in every corner for a more enjoyable visit.
575.7M 2025-01-23
55 Seosulla-gil, Jongno-gu, Seoul
02-3672-1599
Situated in Sulla-gil, the Sulla-gil Yeah Café & Bibi is a roaster café where each bean is handpicked. It also offers a range of wine selections. The café is a perfect place to relax after exploring downtown Seoul. The cozy atmosphere of the café with the added charm of the stone wall visible from café, makes visitors feel at ease and relaxed. The evenings here turn into a music and movie session, adding a lively atmosphere to the space.
603.4M 2024-10-14
22-5 Insadong-gil, Jongro-gu, Seoul
+82-2-720-6436
A restaurant where you can try kimchi, a Korean traditional dish, and meat. The representative menu is kimchi cabbage wraps with pork. This is a Korean cuisine located in Insa-dong, Seoul.
606.3M 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.