Lee Ri-Ja Hanbok Museum (이리자 한복전시관)

796.3M 2022-08-08

20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477

The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.

Insadong Cultural Street (인사동 문화의 거리)

796.7M 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Seoul International Writers' Festival (서울국제작가축제)

801.4M 2025-07-30

26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207

Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.

Beautiful Tea Museum (아름다운 차박물관)

815.4M 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Sulla-gil Yeah Café & Bibi (순라길 예 & 비비)

821.2M 2025-01-23

55 Seosulla-gil, Jongno-gu, Seoul
02-3672-1599

Situated in Sulla-gil, the Sulla-gil Yeah Café & Bibi is a roaster café where each bean is handpicked. It also offers a range of wine selections. The café is a perfect place to relax after exploring downtown Seoul. The cozy atmosphere of the café with the added charm of the stone wall visible from café, makes visitors feel at ease and relaxed. The evenings here turn into a music and movie session, adding a lively atmosphere to the space.

Danha(단하)

826.6M 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Insa Chilgi - Insa Branch [Tax Refund Shop] (인사칠기 인사)

848.7M 2024-04-22

5, Seolleung-ro 162-gil, Gangnam-gu, Seoul

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Imun Seolnongtang (이문설농탕)

851.4M 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Samcheong-dong Street (삼청동길)

855.0M 2025-01-22

107 Samcheong-ro, Jongno-gu, Seoul

It is said that Samcheong-dong was named from the story about the three "cheong" (Chinese character meaning clean) of the area, namely the mountain, water, and people. Another theory is that the origin of the region's name came from Samcheongjeon Hall where three tablets called "Taecheong," "Sangcheong," and "Okcheong," were set up based on Taoism. Samcheong-dong Street features a mixture of old scenes of hanok buildings with traditional beauty and modern scenes of galleries and cafés, creating a unique atmosphere. Visitors can feel the abundant cultural mood at every corner of the street through the art galleries, museums, antique shops, and quiet pathways.

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

855.2M 2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Lee Ri-Ja Hanbok Museum (이리자 한복전시관) - Area information - Korea travel information