Well-being Sujebi (웰빙수제비)

1.2Km 2021-03-26

123, Jong-ro, Jongno-gu, Seoul
+82-2-747-2436

A hidden restaurant frequented by workers in Jongno. The best menu at this restaurant is hand-pulled dough in perilla seed soup. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Areumdaun Cha Bangmulgwan (Beautiful Tea Museum) (아름다운차박물관)

1.2Km 2019-08-02

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

In addition to gourmet restaurants, traditional tea houses are a popular destination in Insa-dong. Among them, we recommend Areumdaun Cha Bangmulgwan, where you can taste more than 100 types of tea, including Korean, Chinese, Japanese, and Taiwanese. The shop also serves as a museum and gallery. Enjoy a leisurely cup of tea as you appreciate the art that is on display.

Horangii (호랑이)

1.2Km 2023-12-22

157 Eulji-ro, Jung-gu, Seoul

Horangii Coffee, located in Euljiro, Seoul, boasts a retro yet hip atmosphere. Furniture and picture frames with traces of time gone by and impressive props with the concept of a tiger come together to create a distinct atmosphere unique to this place. There are tables both inside and outside the cafe, but due to its small size, it is always crowded with customers. The signature menu items here are Horangii Latte and Fruit Sando. Horangii Latte has an impressive savory yet sweet flavor. Fruit Sando, made with whole fresh seasonal fruits, combines with soft whipped cream for a unique taste.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

1.2Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Seonbiok (선비옥)

1.2Km 2021-03-19

32, Jong-ro 17-gil, Jongno-gu, Seoul
+82-2-764-2214

This is a Korean cuisine located in Jongno, Seoul. A restaurant located near Tapgol Park. The best menu at this restaurant is grilled spareribs.

Beautiful Tea Museum (아름다운 차박물관)

1.2Km 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Nature Collection - Gwanghwamun Branch [Tax Refund Shop] (네이처컬렉션 광화문)

1.2Km 2024-04-18

1F, 105, Saemunan-ro, Jongno-gu, Seoul

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Arirang Master Crafts Shop (아리랑명품관)

1.2Km 2021-12-01

17-1, Insadong-gil, Jongno-gu, Seoul
+82-2-739-5700

Arirang Master Crafts Shop is a comprehensive shopping center dealing with traditional Korean crafts. It covers traditional crafts by famous artists, pottery for daily use, decorative pottery, lacquer ware inlaid with mother-of-pearl, crafts made of traditional Korean paper and more. Every product has a fixed price. In addtion, customers can enjoy diverse works displayed in the Migak Museum (Migak means delicate sculpture for eyes to see), located in the shop.

Best Western Premier Hotel Kukdo (베스트웨스턴 프리미어 호텔국도)

1.2Km 2020-04-04

164, Eulji-ro, Jung-gu, Seoul
+82-2-6466-1234

The Best Western Premier Kukdo (opened on March 1, 2007) was the first Best Western in Korea. Since then, the Best Western chain has expanded to include 15 different facilities (a total of 1,900 guestrooms) located all around the country.

Best Western Premier Kukdo offers subsidiary facilities such as a fusion restaurant, sky lounge, fitness center, and business center. Each of the 295 guestrooms has a bidet and high speed internet. Double rooms have a shower booth, while twin rooms have a bathtub.

From the sky lounge (21F) guests can get a great view of Bukhansan Mountain, Cheongwadae, Dongdaemun shopping center, and Myeongdong, not to mention a bird’s-eye view of Seoul nightscape. The hotel also offers VIP rooms that can accommodate up to 20 people and a number of other conveniences that makes this an ideal choice for those traveling for business. Myeongdong and Dongdaemun are only a 10-20 minutes away on foot.

Harmony Mart - Insa Branch [Tax Refund Shop] (하모니마트 인사)

1.2Km 2024-04-17

1F (Gwanhun-dong), 38, Insadong 5-gil, Jongno-gu, Seoul

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Well-being Sujebi (웰빙수제비) - Area information - Korea travel information