Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information

Euljiro Nogari Alley (을지로 노가리골목)

1.2Km    2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Ojugine (오죽이네)

1.2Km    2024-12-10

Ojugine is a restaurant that specializes in dak maeuntang, a spicy chicken stew that is different from dak bokkeumtang (spicy braised chicken), as the former has more soup than the latter. The stew is served whilst boiling, so one just needs to let it sit for a bit on the table before digging in. The spicy sauce and chicken are a match made in heaven, and the same goes for this dish. Interestingly, Ojugine uses smaller chickens to prepare their dishes, so the flesh braises in the stock faster. The resulting combination is sure to offer a memorable meal. Any remaining soup can be reused as a sauce for fried rice after the main meal, so visitors are advised to leave some space in their stomach.

Chebudong Janchijip Dwaejigalbi (체부동잔치집돼지갈비)

1.2Km    2024-03-18

24 Jahamun-ro 1-gil, Jongno-gu, Seoul
+82-2-722-3555

Chebudong Janchijip Dwaejigalbi is a restaurant where marinated pork galbi are grilled over charcoal fire. It offers various side dishes along with rich soybean paste jjigae. Enjoying cold buckwheat noodles with the tender marinated pork galbi, which are well-aged, is also recommended. Additionally, there are individual menu items such as dubu jeongol (bean curd hot pot), hoe naengmyeon (cold buckwheat noodles with raw fish), bibimbap, and gamjajeon (potato pancake).

Gyeongbokgung Palace (경복궁)

1.2Km    2025-10-23

161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900

Gyeongbokgung Palace was built in 1395 as the official palace of the Joseon dynasty by Yi Seong-gye, the future King Taejo and founder of the new regime. Gyeongbokgung Palace is commonly referred to as the Northern Palace because of its location to the north, comparied to Changdeokgung Palace in the east and Gyeonghuigung Palace in the west. Gyeongbokgung Palace is arguably the most beautiful and is the largest of all five palaces. Many Joseon kings were crowned here. The premises were once destroyed by fire during the Imjin War (1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong. The assassination of Empress Myeongseong, however, resulted in Gyeongbokgung Palace losing its function as a royal palace, eventually witnessing the downfall of the Joseon dynasty. Gyeongbokgung Palace retains the original Gyeonghoeru Pavilion, a prime example of Joseon architecture, and the Hyangwonjeong Pavilion and pond. The sculptures in the Geunjeongjeon Hall exemplify Joseon-era sculpture techniques. The west side of the area outside Heungnyemun Gate is occupied by the National Palace Museum of Korea, while the eastern side of Hyangwonjeong Pavilion within the Gyeongbokgung Palace is occupied by the National Folk Museum of Korea.

K-Royal Culture Festival (궁중문화축전)

1.2Km    2025-07-29

161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295

The K-Royal Culture Festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.

Bukchon Pharmacy [Tax Refund Shop] (북촌약국)

1.2Km    2024-06-27

71, Yulgok-ro 3-gil, Jongno-gu, Seoul

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Teafference Seoul (티퍼런스서울)

1.2Km    2024-02-01

61 Donhwamun-ro, Jongno-gu, Seoul

Teafference Seoul is where visitors can taste purple tea made from purple tea leaves that grow naturally on the 1,800-meter plateau in Kenya. As a café and a cultural complex, it comprises a gallery tea café on the first floor where one can enjoy purple tea and art exhibitions, a beauty shop on the second floor, and a rooftop on the third floor. Exhibitions of paintings and photographs are always held using the walls and staircase landings of the spacious interior, making it a great place to relax while enjoying a cup of tea. In addition, this place has an appealing vibe, making it especially popular on social media. Not only is purple tea pretty in color, but it also has less caffeine than green tea or black tea, thus serves as a suitable option for the health-conscious. A variety of menu items are available, including Teafference Signature Purple Tea, Teafference Purple Milk Tea, and Teafference Purple Tea Einspanner. Another recommended menu item is Purple Tea-Makase, a course menu which serves several types of purple tea and desserts.

Happy Jewerly [Tax Refund Shop] (해피쥬얼리)

1.2Km    2024-06-27

1F, #21, 26, Donhwamun-ro, Jongno-gu, Seoul

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Goldria - Jongno 3(sam)-ga Branch [Tax Refund Shop] (골드리아 종로3가)

1.2Km    2024-04-19

1F, 50, Donhwamun-ro, Jongno-gu, Seoul

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SAEWHA HOSTEL(세화호스텔)

1.2Km    2024-06-20

50 , Samil-daero 32ga-gil, Jongno-gu, Seoul
+82-10-3780-5988

Located in Jongno, in the heart of Seoul, Saehwa Hostel offers a variety of guest rooms, including ondol rooms and bedrooms, for up to 3 people. There’s a bathtub in each room. Shared PCs, massage chairs, microwave ovens, washing machines and dryers are all available free of charge. A simple free breakfast is provided, plus a free international phone service and a foreign language guidance service. Seoul Station is 15 minutes away by subway, and the airport limousine bus stops at Jongno 3-ga station. Changdeokgung Palace, Jongmyo Shrine, and downtown shopping streets are all reachable on foot.