Jeongdong Observatory (정동전망대)

850.9M 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

864.6M 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Insa-dong Antique Art Street (인사동 고미술거리)

871.9M 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

National Meteorological Museum of Korea (국립기상박물관)

880.2M 2024-03-26

52 Songwol-gil, Jongno-gu, Seoul

A museum where one can look at Korea's meteorological observation history and technological development through exhibitions. The museum has the world's first rain gauge, invented in 1441, in the early Joseon dynasty. The museum operates approximately 350 meteorological observatories across Korea and focuses on promoting the uniqueness and excellence of Korea's meteorological science. There are permanent collections and special exhibitions. The permanent collections focus on the history of meteorological science in Korea. At the same time, the special exhibitions take a closer look at the history and information about meteorological science and natural disasters (e.g., earthquakes) that occurred in various regions of Korea. There are experience programs related to meteorological science, such as making a rain gauge or learning about rain gauges.

Insadong Cultural Street (인사동 문화의 거리)

888.9M 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Seoul Museum of Art (서울시립미술관(서소문본관))

901.8M 2024-06-19

61 Deoksugung-gil, Jung-gu, Seoul
+82-2-2124-8800

The Seoul Museum of Art (SeMA) is a space for all to meet and experience the joy of art. Located in the center of Jeong-dong, a district that retains traces of Seoul’s modern and contemporary history, the museum integrates the historical facade of the former Supreme Court with modern architecture. In addition to various programs―encompassing exhibitions, educational outreach initiatives, screenings, workshops, performances, and talks, communal spaces including SeMA Cafe, the artbook store, the open space lobby, and the outdoor sculpture park SeMA WALK provide a rich range of ways for visitors to experience art.

Kyung-In Museum of Fine Art (경인미술관)

903.6M 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Palace Royal Guard Changing Ceremony (수문장 교대의식)

903.5M 2025-07-11

161 Sajik-ro, Jongno-gu, Seoul
+82-2-3210-1645

In the Joseon dynasty, the royal guards of the palace were gatekeepers who were responsible for guarding the the main gates of Gyeongbokgung Palace as well as the main gates of the city such as Heunginjimun Gate and Sungnyemun Gate. The royal guards worked in shift duties and were in charge of opening and closing Gwanghwamun Gate. Before the royal guard system was enforced in 1469, the palace gates were protected by soldiers of the central army. The Palace Royal Guard Changing Ceremony held at Gyeongbokgung Palace and the Gwanghwamun area reenacts the guard-changing procedure that took place during the Joseon dynasty, along with the reproduction of costumes and weapons, based on historical records.

Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

931.5M 2021-06-19

24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.

LOTTE Department Store - Myeongdong Main Store (롯데백화점 (본점))

956.6M 2024-05-17

81, Namdaemun-ro, Jung-gu, Seoul
+82-2-2200-0111

LOTTE Main store is the original branch of LOTTE Department Store, situated in the heart of Korea's bustling tourism hub, Myeong-dong. Shoppers can enjoy their time in the premium life-style shopping place with Luxury & Trendy brands.

Jeongdong Observatory (정동전망대) - Area information - Korea travel information