K-Royal Culture Festival (궁중문화축전)

597.1M 2025-07-29

161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295

The K-Royal Culture Festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.

Seochon Village (서촌마을)

605.1M 2024-12-02

45 Pirundae-ro, Jongno-gu, Seoul (Nuha-dong)

Seochon Village is the name given to the area to the west of Gyeongbokgung Palace. It is a historic village, home to old shops and hanok buildings that have stood the test of time. Korean traditions and contemporary sensibilities coexist within Seochon Village’s maze-like alleyways, creating the unique ambience that makes the district so beloved. One can find shops, guesthouses, cafés, and restaurants in the village.

NUHADANG(누하당)

607.4M 2024-06-20

49-7 , Pirundae-ro, Jongno-gu, Seoul
+82-2-3391-0010, +82-10-4347-5768

Nuhadang is a traditional hanok with over 100 years of history. It is located in a quiet spot in Seochon, Jongno-gu, Seoul, where many scholars and artists have lived since Joseon times. Rooms are wallpapered with eco-friendly Korean paper, and thick cotton blankets and cypress pillows will sooth travelers' fatigue. In the yard and small garden you can experience traditional Korean culture: janggu drumming, the game of yunnori, and Hanbok clothing. Walking the streets of Seochon - past Yun Dong-ju's hostel, Park No-su's art museum, and Lee Sang's house - you can still feel the atmosphere of old Seoul.

Gallery Simon (갤러리 시몬)

609.3M 2022-09-15

20, Jahamun-ro 6-gil, Jongno-gu, Seoul
+82-2-720-3031

Since its opening in April, 1994, Gallery Simon has continued to focus on promoting the beauty of modern art. Exhibitions include works from experienced artists as well as the works of budding artists, both from Korea and abroad. Select artists, referred to collectively as "Simon's Friends," have exhibitions annually. The changing collections allow the museum and featured artists to constantly strive for improvement and follow the changes in art over time.

SOSO House (소소하우스)

612.4M 2024-12-13

16-5 , Pirundae-ro 5ga-gil, Jongno-gu, Seoul
+82-10-5286-0704

Soso House is a private hanok stay located in Seochon, Jongno-gu, Seoul. Once you enter the gate, you are greeted by a small yard paved with stones and an alpine apple tree. There is a stool on one side of the yard where you can enjoy a cup of tea on a sunny day. In the daecheong maru (wooden-floored hall, there is a master bedroom on one side and a kitchen on the other, and the master bedroom has an attic. Cooking is allowed, and complimentary breakfast includes toast, salad, and coffee, as well as complimentary homemade fruit syrup and tea bags. Gyeongbokgung Palace, Seoul Museum of History, and Park No-Soo Art Museum are all within walking distance.

Beodeul Maru - Korea Cultural Heritage Foundation Branch [Tax Refund Shop] (한국문화재재단 버들마루)

629.1M 2024-10-15

37, Samcheong-ro, Jongno-gu, Seoul

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Ground Seesaw Seochon (그라운드시소 서촌)

631.0M 2023-01-17

18-8, Jahamun-ro 6-gil, Jongno-gu, Seoul

Ground Seesaw is a cultural complex located in Seochon, Jongno presented by Media & Art, an exhibition production company, and designed by SoA, an architecture firm, and Loci Studio, a landscaping studio. Visitors are able to check out a variety of exhibits at Ground Seesaw Seochon.

Danha(단하)

639.0M 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Aēsop - Samcheong Branch [Tax Refund Shop] (이솝 삼청)

662.3M 2024-04-17

58-3, Samcheong-ro, Jongno-gu, Seoul

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Namdo Bunsik Seochon Branch (남도분식 서촌점)

667.0M 2024-02-20

1F, 2 Ogin 2-gil, Jongno-gu, Seoul

Namdo Bunsik is a snack restaurant that caters to the tastes of the younger generation by adapting regional traditional cuisine. The flagship menu features namdo tteokbokki, an jeukseok tteokbokki (instant tteokbokki) crafted with various ingredients such as pollack, scallions, and radish, with the broth prepared in-house. The spiciness of the tteokbokki can be adjusted from level 1 to level 3. Another popular item is sangchu twigim (deep-fried lettuce), where deep-fried dishes and pickled onions are wrapped in lettuce for consumption.

K-Royal Culture Festival (궁중문화축전) - Area information - Korea travel information