Daeo Bookstore (대오서점)

573.1M 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

K-Royal Culture Festival (궁중문화축전)

597.1M 2025-07-29

161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295

The K-Royal Culture Festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.

Seochon Village (서촌마을)

605.1M 2024-12-02

45 Pirundae-ro, Jongno-gu, Seoul (Nuha-dong)

Seochon Village is the name given to the area to the west of Gyeongbokgung Palace. It is a historic village, home to old shops and hanok buildings that have stood the test of time. Korean traditions and contemporary sensibilities coexist within Seochon Village’s maze-like alleyways, creating the unique ambience that makes the district so beloved. One can find shops, guesthouses, cafés, and restaurants in the village.

NUHADANG(누하당)

607.4M 2024-06-20

49-7 , Pirundae-ro, Jongno-gu, Seoul

Nuhadang is a traditional hanok with over 100 years of history. It is located in a quiet spot in Seochon, Jongno-gu, Seoul, where many scholars and artists have lived since Joseon times. Rooms are wallpapered with eco-friendly Korean paper, and thick cotton blankets and cypress pillows will sooth travelers' fatigue. In the yard and small garden you can experience traditional Korean culture: janggu drumming, the game of yunnori, and Hanbok clothing. Walking the streets of Seochon - past Yun Dong-ju's hostel, Park No-su's art museum, and Lee Sang's house - you can still feel the atmosphere of old Seoul.

Gallery Simon (갤러리 시몬)

609.3M 2022-09-15

20, Jahamun-ro 6-gil, Jongno-gu, Seoul

Since its opening in April, 1994, Gallery Simon has continued to focus on promoting the beauty of modern art. Exhibitions include works from experienced artists as well as the works of budding artists, both from Korea and abroad. Select artists, referred to collectively as "Simon's Friends," have exhibitions annually. The changing collections allow the museum and featured artists to constantly strive for improvement and follow the changes in art over time.

SOSO House (소소하우스)

612.4M 2024-12-13

16-5 , Pirundae-ro 5ga-gil, Jongno-gu, Seoul

Soso House is a private hanok stay located in Seochon, Jongno-gu, Seoul. Once you enter the gate, you are greeted by a small yard paved with stones and an alpine apple tree. There is a stool on one side of the yard where you can enjoy a cup of tea on a sunny day. In the daecheong maru (wooden-floored hall, there is a master bedroom on one side and a kitchen on the other, and the master bedroom has an attic. Cooking is allowed, and complimentary breakfast includes toast, salad, and coffee, as well as complimentary homemade fruit syrup and tea bags. Gyeongbokgung Palace, Seoul Museum of History, and Park No-Soo Art Museum are all within walking distance.

Ground Seesaw Seochon (그라운드시소 서촌)

631.0M 2023-01-17

18-8, Jahamun-ro 6-gil, Jongno-gu, Seoul

Ground Seesaw is a cultural complex located in Seochon, Jongno presented by Media & Art, an exhibition production company, and designed by SoA, an architecture firm, and Loci Studio, a landscaping studio. Visitors are able to check out a variety of exhibits at Ground Seesaw Seochon.

Danha(단하)

639.0M 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Daelim Museum (대림미술관)

671.3M 2022-07-29

21, Jahamun-ro 4-gil, Jongno-gu, Seoul

The Daelim Museum, built by the Daelim Group, was first established in Daejeon in 1996 and later moved to Jongno, Seoul in 2002. The art gallery studies, analyzes, and presents modern art through the lens of photography and holds exhibitions centered around photo media.

The museum is located in the residential area of Tongui-dong, near the time-honored Gyeongbokgung Palace. The museum, which was designed by French architect, Vincent Cornu, and built by the Daelim Corporation, opened its door to the public in late May 2002.

On the first floor, there is a garden, parking lot, reception desk, storage area, and conference room. On the second and third floor are offices and exhibition hall approximately 595 m² in size, consisting of small and large rooms, a long gallery, and a special high-ceilinged exhibition space. On the fourth floor, there is a seminar room that can seat up to 120 guests and a balcony with a beautiful view. From the balcony of the seminar room, Visitors can also enjoy a wide open view of Inwangsan Mountain and Bukhansan Mountain. The stained glass panels (designed to reflect the beauty of traditional Korean wrapping cloth) and the scenic lounges on the 2nd and 3rd floors of the building add to the overall charm.

Above all else, the museum was designed with consideration of the photos, which are very sensitive to humidity, light, and temperature.

Kukje Gallery (국제갤러리)

677.5M 2021-07-29

54, Samcheong-ro, Jongno-gu, Seoul

The Kukje Galley has been committed to presenting the work of significant Korean and international contemporary artists to the public since 1982. The gallery has established itself as a leading venue for international exhibits such as Helen Frankenthaler, Sam Francis, Jim Dine, Frank Stella, Robert Mangold, Anthony Caro, Cy Twombly, Edward Ruscha, Anselm Kiefer, Joseph Beuys, and Bill Viola, attracting enthusiastic responses from both the public and the media.

The gallery has placed emphasis on collaborations between artists, galleries, and art dealers around the world and nurturing upcoming artists by sponsoring their artwork and giving them international exposure.

Daeo Bookstore (대오서점) - Area information - Korea travel information