Gwanghwamun Gukbap (광화문국밥)

992.7M 2024-06-19

53 Sejong-daero 21-gil, Jung-gu, Seoul

Gwanghwamun Gukbap is a dwaeji gukbap (pork and rice soup) restaurant operated by Chef Park Chanil. Its distinctive feature lies in using only black pork loin and shoulder to enhance the flavor. The signature dish is the dwaeji gukbap, which boasts a mild, clean, and deep flavor. In addition to that, they also offer dwaeji suyuk (boiled pork slices) and pisundae (sundae with pork blood). Known for its authentic taste of rice soup and rich broth, it's a popular destination for many.

Insa-dong (인사동)

993.1M 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Yeon Deung Hoe (Lotus Lantern Festival) (연등회)

993.7M 2025-04-09

55 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2011-1744~7

Started approximately 1,200 years ago during the Silla dynasty and continued through the Goryeo Yeon Deung Hoe and Joseon lantern festival, the Yeon Deung Hoe Festival is a traditional festival registered as an Intangible Cultural Heritage and UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity. The lanterns at Yeon Deung Hoe Festival brighten the heart and the world!

Tea Therapy (티테라피)

994.8M 2025-10-23

74 Yunboseon-gil, Jongno-gu, Seoul
+82-2-730-7507

Located in Jongno-gu, Seoul, Tea Therapy can be of help to those who chronically feel unwell even though they do not have any serious diseases that need to be treated. It is a place where medicinal herbal teas, which once seemed difficult to enjoy, can be enjoyed without hassle and in a unique way. The teas found at Tea Therapy can be brewed within three minutes, similar to herbal teas found in other countries, and are both delicious and good for your health. Tea Therapy recommends tea through testing so even novices can have fun selecting teas that suit them. Tea products are sold here as well, allowing you to enjoy the same flavors at home.

Olive Young - Jongno 1(il)-ga Branch [Tax Refund Shop] (올리브영 종로1가)

995.7M 2024-04-16

19, Jong-ro, Jongno-gu, Seoul

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La:ppland [Tax Refund Shop] (라플란드)

1.0Km 2024-04-16

Bldg. Ga. 1F, 83, Samcheong-ro, Jongno-gu, Seoul

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Danha(단하)

1.0Km 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Olive Young - Dongnimmun Branch [Tax Refund Shop] (올리브영 독립문)

1.0Km 2024-04-18

99, Songwol-gil, Jongno-gu, Seoul

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Olens - Gwanghwamun Branch [Tax Refund Shop] (오렌즈 광화문)

1.0Km 2024-04-18

1F, 82, Sambong-ro, Jongno-gu, Seoul

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Templestay Information Center (템플스테이 홍보관)

1.0Km 2022-10-17

56, Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2031-2000

Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center also operates traditional cultural experiences, such as tea time with a Buddhist monk, traditional culture activities and more.

Gwanghwamun Gukbap (광화문국밥) - Area information - Korea travel information