Understand Avenue (언더스탠드에비뉴)

7.6Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

KstarROAD 한류스타거리 (KstarROAD Hallyu Star Road)

7.6Km 2024-03-05

394, Apgujeong-dong, Gangnam-gu, Seoul

The K-Star ROAD is a place to meet the stories of celebrities who were at the forefront of the K-Wave phenomenon. The road features art toy statues inspired by K-Pop bands, such as SNSD, EXO, and TVXQ, while terminals next to shops help you find the fashion shops and restaurants frequented by celebrities. Moreover, the schools attended by the celebrities, houses in which they used to live, and other spots that capture their stories can also be found on this street.