3.7Km 2025-06-19
Ikseon-dong, Jongno-gu, Seoul
Ikseon-dong is a place where the harmony of alleys and hanok houses exudes beautiful charm and is a must-visit spot for tourists of all ages and genders. It is also an area that connects the younger and older generations.
3.7Km 2024-03-07
62-29 Changgyeonggung-ro, Jung-gu, Seoul
+82-2-2265-0151
Woo Lae Oak is a Pyeongyang naengmyeon (Pyeongyang cold buckwheat noodles) restaurant established in 1949. Its signature dish is the Pyeongyang naengmyeon, known for their clean and light broth. Alongside the onmyeon (warm noodles), they also serve bulgogi, which complements the warm broth perfectly. The restaurant is renowned to the extent that customers often line up to dine, and it was selected for the Michelin Guide 2023.
3.7Km 2024-12-10
Tteulan Teahouse is a cafe that really allows one to feel the tradition and flair of Korea. Tteulan has two entrances: one facing the wide alley and the other facing the smaller one. The smaller entrance is decorated like a garden, so it feels as if one is stepping into a land of fairy-tales. The café has a floor seating tables with traditional items like gadari soban (a table with legs that curve like a dog's legs), and jogakbo (a textile woven from several pieces of scrap cloth), all of which add to the traditional Korean aesthetic. The menu features ssanghwacha (medicinal herb tea known to help the immune system), a favorite among middle-aged and elderly Koreans; omija tea (omija is a tart berry that grows in East Asia known to be good for lung and bronchial health and boosts immunity); citrus tea (usually made with yuzu which is rich in vitamin C and said to help mitigate fatigue); and pour-over coffee. Traditional desserts include mugwort rice cake (rice cake with mugwort added for herbal flavor, best enjoyed with malt syrup), pumpkin rice cake, and roasted grain powder (a nutritious beverage made with a variety of powdered grain). It can be hard to find seating in the afternoon, so visitors are advised to avoid these hours if they seek to enjoy their drink in peace.
3.7Km 2024-04-22
330, Dongho-ro, Jung-gu, Seoul
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3.7Km 2020-04-02
15-32, Sajik-ro 9-gil, Jongno-gu, Seoul
+82-2-738-5785
Hwanghakjeong Pavilion was built in 1898 by decree of King Gojong’s. It was originally set up close to the northern wall of Hoesangjeon in Gyeonghuigung Palace for archery practice. In 1922 when the Japanese colonial government sold buildings of Gyeonghuigung Palace to the public to build Gyeongseong Middle School in the location, the Hwanghakjeong Pavilion was bought and restored at the current location, which is an old site of Deunggwajeong Pavilion located to the North of Sajik Park.
It is relatively large for a pavilion, but the structure is plain and simple. There is a well behind the pavilion to the southwest. A rock behind the well has an engraved poem about eight beautiful scenes of Hwanghakjeong. Located to the right of the pavilion building (northeast of the building) is Hancheongak Pavilion, which has unique roof. To the west of the pavilion is Sauhoegwan Hall that was built with reinforced concrete.
3.7Km 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
3.7Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
3.7Km 2023-08-22
33-7 , Supyo-ro 28-gil, Jongno-gu, Seoul
Cheese Industry is a ranch-themed cafe decorated with moving wooden cows grazing on grass. The cafe specializes in cheese, selling a wide range of handmade cheese and baked goods.
3.7Km 2019-08-01
30, Insadong 14-gil, Jongno-gu, Seoul
+82-2-723-4696
Jirisan is one of the representative Korean restaurants in Insa-dong, an area known for its traditional culture. One of the trademarks of this restaurant, besides its amazingly delectable bean and tofu dishes, is a wooden sign that welcome guests into a neat and cozy interior.
Each day, fresh beans are ground at the restaurant to prepare dishes such as soybean paste, soft tofu, and bean-curd tofu stew. Bean-curds are prepared by using seawater, which gives the tofu a unique flavor. The fresh and clean taste of the tofu is one of the many reasons that choosey tofu aficionados flock to the restaurant.
Not just limited to tofu, Jirisan presents customers with a full-range of side dishes such as kimchi, japchae (glass noodles with sautéed vegetables), cucumber kimchi, seasoned seaweed, braised lotus roots, roasted yellow corbinas (a type of fish), leafy greens, bean-curd stew, and more. The restaurant gives visitors a chance to experience a hearty traditional Korean-style meal, but has thoughtfully toned down its seasonings to appeal to a wider audience (particularly those not used to spicy foods).
One of the recommended menu items is the Jirisan set meal, which offers diners the chance to sample foods that are popular in the Jirisan region. Adventurous diners may want to try the sea urchin soup or dried Pollack soup.
The restaurant, originally a traditional Korean house, has been modified over the years to better suit the needs of its customers. The walls surrounding the structure were removed and a glass ceiling was installed to allow guests to enjoy the natural light of the sun as they sample some of the area’s best traditional Korean cuisine.
3.7Km 2017-01-18
8, Wausan-ro 29-gil, Mapo-gu, Seoul
Operated by a Japanese chef, Aoi Tori is a bakery during the day but transforms into a bar in the evening that serves alcoholic beverages and meals. As soon as one takes a step inside, the open kitchen will grab one’s attention while the sweet aroma of freshly baked goods builds up an appetite.