Choryuhyang (초유향)

1.3Km 2017-11-23

24-10, Dadong-gil, Jung-gu, Seoul

This restaurant's feature items are its Samseon-nurungjitang, Dongpayuk, and Seafood Galbi. Seafood is plentiful in the Samseon-nurungjitang, making for a delicous soup base to which nicely browned rice is added later. When the browned rice is added to the soup base, a loud crackling noise is heard, which signals the beginning of a delicious meal.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.3Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Yurimmyeon (유림면)

1.3Km 2021-03-29

139-1, Seosomun-ro, Jung-gu, Seoul
+82-2-755-0659

This store, which has a long history of over 50 years, makes noodles using only Bongpyeong buckwheat. The best menu at this restaurant is buckwheat noodles. This Korean dishes restaurant is located in Jung-gu, Seoul.

Maeumeul Damanaemyeon (마음을담아내면)

1.3Km 2021-03-19

79, Yulgok-ro 3-gil, Jongno-gu, Seoul
+82-2-732-7768

This is a Korean cuisine located in Jongno, Seoul. Also well-known for steak and stir-fried ingredients over rice. The best menu at this restaurant is noodles.

Insa-dong (인사동)

1.3Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Youngpoong Bookstore - Jongno Branch (영풍문고-종로점)

1.3Km 2020-02-21

41, Cheonggyecheon-ro, Jongno-gu, Seoul
+82-1522-2776

Along with books, Youngpoong Bookstore sells gifts, small electronics, stationery and much more. It also hosts various recitals, book signings, and literary programs. The Jongno branch of Youngpoong is the nation’s largest bookstore, boasting a total area of over 10,600 meters square.

The basement level of the store houses over 350,000 Korean and international books and there is also a customer service center and electronic search program where shoppers can find information on books.

On the B2 floor is the “Stylish Gift Mall,” which houses various stationery items, gifts, accessories, and brand shops like Apple, Microsoft, and Samsung Digital.There is also a CD section, healthcare section, diaries, home-décor items, luxury fountain pens, Hello Kitty section, café, eateries, and much more.

Seoul Christmas Festival (서울 크리스마스 페스티벌)

1.3Km 2021-11-30

41, Cheonggyecheon-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-904-1159

Seoul Christmas Festival takes place at Cheonggye Plaza, the start of Cheonggyecheon Stream. Visitors can enjoy fancy illuminations, a Christmas tree and photo zones. Various events and programs are also prepared for a heartwarming end-of-the-year experience for everybody.

Youngpoong Bookstore - Jongno Branch [Tax Refund Shop] (영풍문고 종로점)

1.3Km 2024-04-18

41, Cheonggyecheon-ro, Jongno-gu, Seoul

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Korea Samgyetang (고려삼계탕)

1.3Km 2024-06-19

1 Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-752-9376

Located near City Hall Station, Korea Samgyetang specializes in samgyetang. Samgyetang is a traditional healthy dish made by simmering cleaned young chicken in a broth with ginseng, jujube, and glutinous rice. The light and tender texture of the stewed chicken and the ginseng-flavored glutinous rice porridge is excellent. Ogolgye tang (silkie chicken soup) and jeonbok samgye tang (abalone and ginseng chicken soup) are also favorites among patrons. This restaurant was selected for the Michelin Guide Seoul in 2023.

Seolleneun Majung (설레는마중)

1.3Km 2021-03-30

49, Insadong-gil, Jongno-gu, Seoul
+82-2-6954-2915

It is a store that sells both traditional Korean desserts and coffee. This cafe is located in Jongno-gu, Seoul. The most famous menu is rice cake.

Choryuhyang (초유향) - Area information - Korea travel information