Jeongdong Observatory (정동전망대)

1.3Km 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Seoul Plaza (서울광장)

1.3Km 2024-06-19

110 Sejong-daero, Jung-gu, Seoul
+82-2-2133-5640

Seoul Plaza in front of Seoul City Hall is a historic site where the March 1, 1919 (Samil) Independence Movement and the pro-democracy movement in June 1987 were held. It is also a well-known place where tens of thousands of Korean soccer fans gathered together to watch the 2002 World Cup Games. Being located within the center of the city and surrounded by many historic attractions, including Deoksugung Palace, Seoul Plaza has become a representative attraction of Seoul.

Aēsop - Samcheong Branch [Tax Refund Shop] (이솝 삼청)

1.3Km 2024-04-17

58-3, Samcheong-ro, Jongno-gu, Seoul

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Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

1.3Km 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

National Memorial of Korean Provisional Government (국립대한민국임시정부기념관)

1.3Km 2023-01-16

279-24, Tongil-ro, Seodaemun-gu, Seoul

The National Memorial of Korean Provisional Government was established to shine a light on the proud history of the Korean Provisional Government's independence and the spirit of a democratic republic and to pass it on to future generations. The four-story memorial building with three underground floors houses three permanent exhibits, one special exhibit, Larchiveum, Symbol Plaza, storage, multi-purpose hall, and rooftop garden over a total area of 3,656 square meters, a total floor area of 9,703 square meters and a total exhibition space of 2,240 square meters. The permanent exhibits consist of a series of historic events from the March 1st Movement, which served as a turning point for the formation of the Provisional Government, to the foundation of the Korean Government that succeeded the mantle of the provisional government, while the special exhibit on the 1st floor currently hosts a special opening exhibition under the title of 『The Return of the Provisional Government of the Republic of Korea』. Moreover, a symbolic wall installation under the theme of "Waves of History" is displayed in the outdoor plaza on the 1st floor of the memorial expressing the Provisional Government’s desire for independence and the dynamics of the past, present, and future of Korea.

Bukchon Pharmacy [Tax Refund Shop] (북촌약국)

1.3Km 2024-06-27

71, Yulgok-ro 3-gil, Jongno-gu, Seoul

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Yonggeumok (용금옥)

1.3Km 2024-03-13

24-2, Dadong-gil, Jung-gu, Seoul
+82-2-777-1689

Established in 1932, Yonggeumok specializes in Seoul-style chutang (loach soup), renowned for using whole loach in its preparation. This method distinguishes it from the more commonly known Namwon-style chutang, which involves grinding the loach. At Yonggeumok, guests can savor the tender and savory texture of the loach flesh in their chutang, offering a unique and authentic dining experience.

Templestay Information Center (템플스테이 홍보관)

1.3Km 2022-10-17

56, Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2031-2000

Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center also operates traditional cultural experiences, such as tea time with a Buddhist monk, traditional culture activities and more.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.3Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Insa-dong (인사동)

1.3Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Jeongdong Observatory (정동전망대) - Area information - Korea travel information