Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

4.3Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Football Faentasium (풋볼 팬타지움)

4.3Km 2022-09-13

240, World Cup-ro, Mapo-gu, Seoul
+82-2-305-2002

Football Faentasium is the first soccer-themed experience museum in Korea, founded by the Korea Football Association. The museum uses the lastest in IT for exciting displays, experiences, educational lessons, and more for a facility more like a theme park than a museum. The name comes from a mix of the words fan, fantasy, museum, and stadium.

Namsangol Hanok Village (남산골한옥마을)

4.3Km 2024-10-25

28 Toegye-ro 34-gil, Jung-gu, Seoul
+82-2-2261-0500

Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.

The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.

Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.

Seusiya (스시야)

4.3Km 2021-03-22

43, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-2268-8775

A restaurant that sells various Japanese dishes from sashimi course meal to stew. This Japanese (cuisine) restaurant is located in Jongno-gu, Seoul. The most famous menu is assorted sushi.

Rakkojae Seoul Bukchon Hanok Hotel (락고재 서울 북촌 한옥호텔)

4.3Km 2024-12-23

49-23 , Gyedong-gil, Jongno-gu, Seoul
+82-2-742-3410

Rakgojae Bukchon Hanok Hotel in Jongru-gu, Seoul, is a traditional hanok compound with a 130-year history, renovated by master carpenter Jeong Yeong-jin. The elegant gate and stone walls, the traditional roof tiles, the jangdokdae jar store, the pavilions and ponds - not to mention the beautiful pine trees - express the archetypal beauty of hanok. Sitting on the daecheongmaru (wooden patio) with a breeze in the trees, guests will feel taken back in time. Guestrooms are clean and comfortable, and visitors can relax in a wood-fired red-clay sauna and a jade-covered ondol room,. Traditional culture programs are available.

Samcheong Sujaebi (삼청동수제비)

4.3Km 2024-03-04

101-1 Samcheong-ro, Jongno-gu, Seoul
+82-2-735-2965

Samcheong Sujaebi is a handmade sujebi (hand-pulled dough soup) specialty restaurant located in Samcheong-dong. Sujebi is a dish made by tearing hand-pulled dough into pieces and boiling it in anchovy broth, among other broths. The signature menu features sujebi with sliced pumpkin, clams, and potatoes, all boiled together and served in a pot. Another specialty is the potato pancake made exclusively from 100% potatoes. Nearby attractions include Bukchon Hanok Village, the National Museum of Modern and Contemporary Art, and Gyeongbokgung Palace.

Olive Young - Yeouido Station Branch [Tax Refund Shop] (올리브영 여의도역)

4.3Km 2024-04-16

61, Yeouinaru-ro, Yeongdeungpo-gu, Seoul

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Whanki Art Museum (환기미술관)

4.3Km 2024-03-04

63, Jahamun-ro 40-gil, Jongno-gu, Seoul
+82-2-391-7701

Whanki Art Museum exhibits the works of Kim Whanki (1913-1974), the pioneer of Korean abstract art. Kim was inspired by traditional features such as Korean mountains and streams, the sky, moons and clouds, the white porcelain and traditional patterns, and worked to express them in abstract forms through points, lines, and surfaces. The main collection features nearly 300 works by Kim. One can also find an art shop and a café.

Halmeoni Kalguksu(할머니칼국수)

4.3Km 2021-04-14

14-2, Donhwamun-ro 11da-gil, Jongno-gu, Seoul
+82-2-569-9900

It is a place where you can enjoy Korean noodles with hot soup. The best menu at this restaurant is noodle soup. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Jeongwon Sutbulgalbi (정원숯불갈비)

4.3Km 2021-03-22

8, Donhwamun-ro, 9-gil, Jongno-gu, Seoul
+82-2-765-1305

A place where you can experience the Korean BBQ culture. This restaurant's signature menu is marinated grilled beef ribs. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가) - Area information - Korea travel information