Beautiful Life(뷰티풀 라이프)

The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.

Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

12.8Km 2025-06-30

266 Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

12.8Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Lloyd - Daehangno Branch [Tax Refund Shop] (로이드 대학로)

12.8Km 2024-04-17

1F, 31, Daemyeong-gil, Jongno-gu, Seoul

-

Seoul National University Hospital (서울대학교병원)

12.8Km 2025-10-23

101 Daehak-ro, Jongno-gu, Seoul

Seoul National University Hospital, a national central hospital that has led Korean medicine for over 130 years, is a top-tier hospital equipped with world-class medical professionals and cutting-edge systems. For 25 consecutive years, it has ranked first in brand power in the hospital sector. The hospital is renowned for its cancer research, the most comprehensive pediatric care in the country, and treatments for rare and intractable diseases. Through patient-centered, personalized services, it has established itself as a trusted healthcare institution.

Beautiful Life(뷰티풀 라이프) - Area information - Korea travel information