Munjeong-dong Rodeo Street (문정동 로데오거리)

3.2Km 2025-03-29

10, Dongnam-ro 4-gil, Songpa-gu, Seoul
+82-2-400-1633

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1-kilometer-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.

Since most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.

One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before purchasing.

In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping district; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

S.J. Cho Korean Paper Art Gallery (조수정 한지그림 갤러리)

3.3Km 2021-12-03

14, Teheran-ro 92-gil, Gangnam-gu, Seoul
+82-2-501-1505

The S.J. Cho Korean Paper Art Gallery is dedicated to hanji (traditional Korean paper) art and was the first of gallery in Korea to focus on this traditional medium. It is also the center of the Korean Hanji Art Organization, which has helped popularize hanji art over the past 30 years. Visitors can browse through hanji art in the gallery, enjoy traditional tea in the café, or look out at Bukhansan Mountain from the rooftop. The experience hall is located in the basement, where visitors can learn more about hanji art, or even try their hand at making their own.

Grand InterContinental Seoul Parnas (그랜드 인터컨티넨탈 서울 파르나스)

3.3Km 2024-08-20

521, Teheran-ro, Gangnam-gu, Seoul

The Grand InterContinental Seoul Parnas is conveniently located in the heart of southern Seoul’s business district, featuring COEX convention and exhibition center, and City Airport. THe nearby COEX Mall offers duty free shops, a casino, cinema and over 200 shops.

The hotel is the largest 5-star hotel in Korea, featuring state-of-the-art amenities, including a grand ballroom and 15 banquet halls, perfect for hosting conventions and gathers of all sizes. Each of the 516 guestrooms is large and decorated comfortably for the perfect stay. Also, the hotel offers various restaurants from French, Italian, Asian, Japanese, to Chinese with top of the line chefs that cook up a delicious meal.

Parnas Mall (파르나스몰)

3.3Km 2025-01-06

521, Teheran-ro, Gangnam-gu, Seoul
+82-2-559-7089

Parnas Mall is the first premium casual shopping mall opened by a hotel chain. Grand Intercontinental Seoul's Parnas Mall is located on the first underground level and features shopping, food, beverages, and cultural activities all in one place.

Korea Culture House (KOUS) (한국문화의집)

3.3Km 2022-12-28

12-9, Teheran-ro 92-gil, Gangnam-gu, Seoul
+82-2-3011-1788

Operated by Korea Cultural Heritage Foundation, the Korea Culture House (KOUS), similar to the Korea House in Gangbuk area, opened in Daechi-dong, Gangnam. Tourists visiting Korea and international students residing in Korea can experience and learn Korea's traditional culture at this educational space.

Hyundai Department Store Trade Center (현대백화점 무역센터점)

3.4Km 2025-12-19

517 Teheran-ro, Gangnam-gu, Seoul
+82-2-552-2233

Hyundai Department Store focuses on achieving customer satisfaction by exceeding expectations and reshaping the lifestyle culture to suit each individual's needs and wants. Connected to Samseong Station on Seoul Subway Line 2, Hyundai Department Store Trade Center is easily accessible and among the most sought-after shopping destinations in Seoul along with the nearby COEX Mall.

Starfield COEX Mall (스타필드 코엑스몰)

3.4Km 2025-12-08

513 Yeongdong-daero, Gangnam-gu, Seoul
+82-2-6002-5300

Starfield COEX Mall, located at the center of Seoul, leads in trend and culture. Combining fashion, food, culture and entertainment, the mall provides everything the visitors need. The Starfield Library offers a space to rest and entertainment with books.

Ktown4u COEX (케이타운포유 코엑스)

3.5Km 2024-06-11

513 Yeongdong-daero, Gangnam-gu, Seoul

Ktown4u COEX is a K-culture complex located in the bustling COEX district. The center offers everything a hallyu fan could wish for, from K-pop to beauty, fashion, and even K-lifestyle. Each of the three floors focuses on a different way to experience K-culture, with the second floor offering sales of diverse goods, the third floor operating as an academy for learning K-pop dances and songs, and the fourth floor being an event space to facilitate communication between fans and artists.

K-Vegan Beauty Fair (K-비건뷰티페어)

3.5Km 2025-07-11

513 Yeongdong-daero, Gangnam-gu, Seoul
+82-2-761-2586

K-vegan beauty fair provides visitors an opportunity to explore products from various vegan and climate-friendly beauty brands and participate in different events throughout the exhibition.

Gourmet Eat Gangnam (제2회 고메 잇 강남)

3.5Km 2025-11-14

513 Yeongdong-daero, Gangnam-gu, Seoul
+82-70-7734-7796

Marking its second anniversary, this year's Gourmet Eat Gangnam highlights the theme of gourmet festival, featuring a chef cooking show with 100 different menu items. The event takes place from November 4 to 16 at the plaza in front of COEX’s East Gate. As an F&B festival at the heart of the city, it offers visitors the opportunity to enjoy delicious food and drinks while engaging in a variety of activities.

Munjeong-dong Rodeo Street (문정동 로데오거리) - Area information - Korea travel information