Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

9.2Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Pajeongjip (파전집)

9.2Km 2021-04-13

27, Donhwamun-ro 11-gil, Jongno-gu, Seoul
+82-2-742-6763

A great store to visit on a rainy day. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is assorted savory pancakes.

Waterworks Museum (수도박물관)

9.2Km 2025-01-17

27, Wangsimni-ro, Seongdong-gu, Seoul
+82-2-3146-5936

The Ttukseom Water Purification Plant (Waterworks Museum and Slow Sand Filtration Basin) was completed in August 1908 as the first water purification plant ever built in Korea. In 2008, it celebrated 100 years of history with the opening of the Waterworks Museum, which showcases the history and value of Seoul's public waterworks. The museum was recognized for its modern architectural design and designated Tangible Cultural Asset of Seoul No.72.

Seusiya (스시야)

9.2Km 2021-03-22

43, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-2268-8775

A restaurant that sells various Japanese dishes from sashimi course meal to stew. This Japanese (cuisine) restaurant is located in Jongno-gu, Seoul. The most famous menu is assorted sushi.

Dal Café (달 카페)

9.2Km 2024-03-18

94-1 Samcheong-ro, Jongno-gu, Seoul
+82-2-735-7355

Dal Café is a café located in Bukchon Hanok Village, housed within a traditional Korean hanok. "Dal" means "moon" in Korean. The café is designed with lighting fixtures that give the impression of the moon hanging on the wall, making it a perfect spot for photography. The signature menu item here is the traditional Korean shaved ice with topping served in a traditional pot.

Baek In-je House (백인제가옥)

9.2Km 2024-10-15

16 Bukchon-ro 7-gil, Jongno-gu, Seoul
+82-2-724-0200

Baek In-je House, located in Bukchon Hanok Village, is a hanok built during the Japanese administration period that portrays modern hanok features. The structure consists of a main room offering a good view of the whole village, spacious bedrooms, a large garden, and annex buildings. As it maintains the beauty of a traditional hanok while incorporating the modern trend of its time, Baek In-je House is considered to be highly valuable in means of both architecture and history, representing the Bukchon Hanok Village together with Yun Bo-seon House.

Baek In-je House was built from black pine, which was first introduced in Seoul during the Gyeongseong Expo in 1907, distinguishing itself from other upper-class houses of its time. Unlike other traditional hanok designs that separate the main building from the other rooms, Baek In-je House connects the two with a hallway, allowing convenient access between the two structures. The house also consists of a Japanese-style hallway and floor mat rooms, reflecting the interior trends of that period. Baek In-je House is also unique in that the main room is partially built as a two-story structure, a style that was never seen in any traditional hanok built during the Joseon period.

Sigoljeonjip (시골전집)

9.2Km 2021-03-19

123, Jong-ro, Jongno-gu, Seoul
+82-2-742-8525

This Korean cuisine is located near Jongno 3(sam)ga Station, Seoul. The representative menu is seafood and green onion pancake. Enjoy delicious food at affordable prices.

Well-being Sujebi (웰빙수제비)

9.2Km 2021-03-26

123, Jong-ro, Jongno-gu, Seoul
+82-2-747-2436

A hidden restaurant frequented by workers in Jongno. The best menu at this restaurant is hand-pulled dough in perilla seed soup. This Korean dishes restaurant is located in Jongno-gu, Seoul.

The North Face - Guui Branch [Tax Refund Shop] (노스페이스구의점)

9.3Km 2024-04-19

81, Jayang-ro, Gwangjin-gu, Seoul

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Tanello Jewellery [Tax Refund Shop] (타넬로(모두디자인컴퍼니))

9.3Km 2024-04-16

1F, 10, Bukchon-ro 5-gil, Jongno-gu, Seoul

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Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가) - Area information - Korea travel information