Insa-dong (인사동)
8.3Km 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
Kyobo Book Centre Gwanghwamun (교보문고)
8.3Km 2024-12-04
1 Jong-ro, Jongno-gu, Seoul
02-3295-0312
Kyobo Book Centre is the first large-scale bookstore in Korea, and this particular store can be found next to Gwanghwamun Square. Kyobo Book Centre Gwanghwamun divides its internal area into 11 sections and organizes them in a way that allows readers to find books easily. The store also has specialized shops for stationery, digital devices, and accessories, as well as exhibition spaces and cafés.
Stenlee (스텐리)
8.3Km 2025-10-23
15th Floor, 1 Jongno (Kyobo Life Building), Jongno-gu, Seoul
Stenlee is a specialized agency that provides comprehensive support to medical patients, corporate groups and business delegations visiting Korea. We design and manage tailored MICE and medical programs (checkups, medical treatment, fam tours, medical trainings, seminars, incentive trips, etc) handling everything from booking to transportation, translation and interpretation. Our strength lies in optimizing schedules, cost and cultural immersion to ensure efficient results and comfortable stay for our clients.
Kim Koo Museum & Library (백범김구기념관)
8.3Km 2022-08-30
26, Imjeong-ro, Yongsan-gu, Seoul
+82-2-799-3400
Kim Koo Museum & Library was built in Yongsan-gu, Seoul to commemorate Baekbeom Kim Koo (1876-1949), a highly respected Korean independence activist. It opened on October 22, 2002 to commemorate Kim Koo's efforts and achievements in Korean history. The main hall is comprised of two floors, exhibiting relics related to his entire life. A statue of a seated Kim Koo is situated in the central space of the first hall.
Jeongdong Theater (국립 정동극장)
8.3Km 2024-06-19
43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500
Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.
The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.
Matthew Chang Anguk (메튜장 안국)
8.3Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
Gwanghwamun Gukbap (광화문국밥)
8.3Km 2024-06-19
53 Sejong-daero 21-gil, Jung-gu, Seoul
Gwanghwamun Gukbap is a dwaeji gukbap (pork and rice soup) restaurant operated by Chef Park Chanil. Its distinctive feature lies in using only black pork loin and shoulder to enhance the flavor. The signature dish is the dwaeji gukbap, which boasts a mild, clean, and deep flavor. In addition to that, they also offer dwaeji suyuk (boiled pork slices) and pisundae (sundae with pork blood). Known for its authentic taste of rice soup and rich broth, it's a popular destination for many.
Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)
8.3Km 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
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