Beauty Play (뷰티플레이)

7.3Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Myeongdong Jjukkumi (명동쭈꾸미)

7.3Km 2025-07-23

3-28 Toegye-ro 6-gil, Jung-gu, Seoul

Myeondong Jjukkumi is a jjukkumi (ocellerated octopus) restaurant located in Jung-gu, Seoul. It only takes about a 1-minute walk from Hoehyeon Station (Seoul Subway Line 4), Exit 2, a convenient location for both tourists and people who work in the area. Main menu items consist of jjukkumi and samgyeopsal (grilled pork belly), pork galbi (rib meat), bossam (cabbage wraps with pork), among other set menus. All dishes are cooked in the kitchen, and are known for their spicy kick and savory taste. The restaurant can accommodate group guests as it has a spacious hall as well as outdoor tables. Customers dining at the restaurant can help themselves to more side dishes at the self-service side dish bar and enjoy a hearty meal at a reasonable price.

Bokidang (복이당)

7.3Km 2025-09-15

3-28 Toegye-ro 6-gil, Jung-gu, Seoul

Bokidang is a handmade salt buns specialty bakery cafe located in Jung-gu, Seoul. It is conveniently located just a 30-second walk from Exit 2 of Hoehyeon Station, situated in an area with high foot traffic from office workers and tourists. Bokidang presents handmade salt bread and beverages made with carefully selected fresh ingredients, with the hope that "everyone who eats will be blessed." The signature menu features a lineup of salt breads inspired by the 12 zodiac animal characters, each embodying health, wishes, and small happiness in a single bite. The store has a clean and warm atmosphere with an indoor seating area and outdoor seating, accommodating group guests and offering takeout for added convenience.

Korea Postage Stamp Museum (우표박물관(구.우표문화누리))

7.4Km 2024-03-06

B2, 70, Sogong-ro, Jung-gu, Seoul
+82-2-6450-5600

The Korea Postage Stamp Museum was established to promote stamp culture. Here, visitors can explore the history of stamps throughout the ages, with a wide variety of subjects and types. Its main facilities include Postal Service History, Hands-on Postage Stamp Experience, Informative Postage Stamps, and Philately Classroom. Reservations are required for weekend tours and can be made on the website.

Pungnap-dong Toseong Fortress (서울 풍납동 토성)

7.4Km 2025-01-10

Pungnap-dong, Songpa-gu, Seoul
+82-2-2147-2800

Onjo, the progenitor of Kingdom Baekje, first settled in Wiryeseong Hanam. But exact location is still unknown. One thing for sure, however, is that Pungnaptoseong Fortress, Mongchontoseong Fortress, Bangidong Ancient Tombs of Baekje, Seokchondong Stone Mound Tomb of Early Baekje are the remains of Baekje. Pungnaptoseong Fortress faces Hangang River to its west and connects to Mongchontoseong Fortress to the south. To the northwest faces Achasanseong Fortress over Hangang River and far to the southeast is Namhansanseong Fortress.

Pungnaptoseong Fortress, located at the south end of Cheonhodaegyo Bridge over Hangang River, is one of the remains of Early Baekje. Originally, the fortress was 4km in circumference, but due to massive overflowing of Hangang River during flood season in 1925, most of the fortress was lost and only 2.7km of it remains. To the east of the fortress are 4 vestiges of the fortress gates. The remains from the prehistoric era through the Samguk (Three States) era have been unearthed, indicating that this place was a residential area well before the Baekje Era. Through vigorous excavation, some people suggest that there used to be a palace located here during the Baekje Era.

Lime Tree Dental Hospital (라임나무치과병원)

7.4Km 2025-10-23

7F, 43 Myeongdong-gil, Jung-gu, Seoul

Located in Myeong-dong, the heart of Seoul tourism, Lime Tree Dental Hospital is a hospital-grade medical institute. It is led by In-su Kim, the Chief Director with 27 years of experience, and it has a team of specialists covering different departments. This hospital boasts superb accessibility as it is right near Myeong-dong Station (Subway Line 4) and Euljiro 1(il)-ga Station (Subway Line 2).
Skilled medical staff in esthetic prosthodontics are in charge of procedures such as One-day Veneer and All Ceramic Crowns. Additionally, medical staff who have experience placing over 35,000 dental implants directly perform implant procedures.
A leader in K-medicine, Lime Tree Dental Hospital is committed to giving customers the utmost satisfaction.

Shinsegae Department Store - Main Store (신세계백화점 (본점))

7.4Km 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Seosulla-gil Road (서순라길)

7.4Km 2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

Myeongdong Nanta Theatre (명동난타극장)

7.4Km 2021-07-23

26, Myeongdong-gil, Jung-gu, Seoul
+82-2-739-8288

Nanta, Korea's representative non-verbal performance, opened their fourth exclusive theater in Myeong-dong, the center of shopping. The 386-seat theater is located within the UNESCO Building. It is the largst of the Nanta theaters, and was the first to present foreign actors within the performances. There are 3 shows every day, all year round.

Myeongdong Theater (명동예술극장)

7.4Km 2021-06-09

35, Myeongdong-gil, Jung-gu, Seoul
+82-1644-2003

Myeongdong Theater is an exclusive theatrical performance center, located in what was originally the National Theater of Korea. From 1934 to 1973, the National Theater of Korea pioneered Korean arts and culture, serving as a movie theater, performance hall and art theater. Though it closed its doors in 1975, it was reopened on June 5, 2009 after 3 years of renovation under the name of Myeongdong Theater. The exterior of the theater was left untouched, while the interior was completely updated for a modern design. The theater has a mid-sized performance hall with state-of-the-art stage equipment and a seating capacity of 588 seats. The close proximity of the seats and the stage offers great views as well as allows the audience to share the passion of the performers on stage. The theater presents a range of performances such as theatrical plays, experimental plays, non-verbal performances, and musicals. In addition, the place is a popular venue for diverse events like acting contests, theater festivals and performance festivals.

Beauty Play (뷰티플레이) - Area information - Korea travel information