Beauty Play (뷰티플레이)

6.5Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Leaders Dermatology Clinic Myeongdong (리더스피부과의원 명동점)

6.5Km 2025-10-23

B1 Floor, 72 Toegye-ro (Hoehyeon-dong 1-ga, SK Leaders' View Namsan), Jung-gu, Seoul

Founded in 2001 by board-certified dermatologists from Seoul National University College of Medicine, Leaders Dermatology has grown into a trusted network of over 12 clinics across Korea and internationally, with a team of more than 20 dermatologists and 150 medical professionals.
Our doctors are actively involved in global academic circles delivering lectures at renowned conferences and seminars and are dedicated to raising the bar for dermatological care. With a systematic, patient-centered approach, our mission is to become the No.1 dermatology clinic in customer satisfaction through excellence in service and results.

Heidi Haus (하이디하우스)

6.5Km 2025-09-24

11, Seongchon 4-gil, Seocho-gu, Seoul

Heidi Haus is a private club that offers a premium wellness and lifestyle in the heart of the city. Its customized programs are designed not only for restoring health but also for achieving peace of mind. With a spa using natural bedrock water, a state-of-the-art fitness center, and restaurants and cafés that guarantee comfortable relaxation, Heidi Haus provides everything for a well-balanced life. The highlight is its spa, themed around 12 motifs such as rose, lavender, and beauty. It uses mineral-rich bedrock water drawn from 1,000 meters underground, which is known to help with skin hydration, blood circulation, fatigue recovery, and immunity strengthening. The spa also features a sauna zone with five distinct styles, including far-infrared, steam, and Finnish saunas.

Seosulla-gil Road (서순라길)

6.5Km 2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

Myeongdong Jjukkumi (명동쭈꾸미)

6.5Km 2025-07-23

3-28 Toegye-ro 6-gil, Jung-gu, Seoul

Myeondong Jjukkumi is a jjukkumi (ocellerated octopus) restaurant located in Jung-gu, Seoul. It only takes about a 1-minute walk from Hoehyeon Station (Seoul Subway Line 4), Exit 2, a convenient location for both tourists and people who work in the area. Main menu items consist of jjukkumi and samgyeopsal (grilled pork belly), pork galbi (rib meat), bossam (cabbage wraps with pork), among other set menus. All dishes are cooked in the kitchen, and are known for their spicy kick and savory taste. The restaurant can accommodate group guests as it has a spacious hall as well as outdoor tables. Customers dining at the restaurant can help themselves to more side dishes at the self-service side dish bar and enjoy a hearty meal at a reasonable price.

Bokidang (복이당)

6.5Km 2025-09-15

3-28 Toegye-ro 6-gil, Jung-gu, Seoul

Bokidang is a handmade salt buns specialty bakery cafe located in Jung-gu, Seoul. It is conveniently located just a 30-second walk from Exit 2 of Hoehyeon Station, situated in an area with high foot traffic from office workers and tourists. Bokidang presents handmade salt bread and beverages made with carefully selected fresh ingredients, with the hope that "everyone who eats will be blessed." The signature menu features a lineup of salt breads inspired by the 12 zodiac animal characters, each embodying health, wishes, and small happiness in a single bite. The store has a clean and warm atmosphere with an indoor seating area and outdoor seating, accommodating group guests and offering takeout for added convenience.

Korea Postage Stamp Museum (우표박물관(구.우표문화누리))

6.6Km 2024-03-06

B2, 70, Sogong-ro, Jung-gu, Seoul
+82-2-6450-5600

The Korea Postage Stamp Museum was established to promote stamp culture. Here, visitors can explore the history of stamps throughout the ages, with a wide variety of subjects and types. Its main facilities include Postal Service History, Hands-on Postage Stamp Experience, Informative Postage Stamps, and Philately Classroom. Reservations are required for weekend tours and can be made on the website.

Lime Tree Dental Hospital (라임나무치과병원)

6.6Km 2025-10-23

7F, 43 Myeongdong-gil, Jung-gu, Seoul

Located in Myeong-dong, the heart of Seoul tourism, Lime Tree Dental Hospital is a hospital-grade medical institute. It is led by In-su Kim, the Chief Director with 27 years of experience, and it has a team of specialists covering different departments. This hospital boasts superb accessibility as it is right near Myeong-dong Station (Subway Line 4) and Euljiro 1(il)-ga Station (Subway Line 2).
Skilled medical staff in esthetic prosthodontics are in charge of procedures such as One-day Veneer and All Ceramic Crowns. Additionally, medical staff who have experience placing over 35,000 dental implants directly perform implant procedures.
A leader in K-medicine, Lime Tree Dental Hospital is committed to giving customers the utmost satisfaction.

Myeongdong Nanta Theatre (명동난타극장)

6.6Km 2021-07-23

26, Myeongdong-gil, Jung-gu, Seoul
+82-2-739-8288

Nanta, Korea's representative non-verbal performance, opened their fourth exclusive theater in Myeong-dong, the center of shopping. The 386-seat theater is located within the UNESCO Building. It is the largst of the Nanta theaters, and was the first to present foreign actors within the performances. There are 3 shows every day, all year round.

Myeongdong Theater (명동예술극장)

6.6Km 2021-06-09

35, Myeongdong-gil, Jung-gu, Seoul
+82-1644-2003

Myeongdong Theater is an exclusive theatrical performance center, located in what was originally the National Theater of Korea. From 1934 to 1973, the National Theater of Korea pioneered Korean arts and culture, serving as a movie theater, performance hall and art theater. Though it closed its doors in 1975, it was reopened on June 5, 2009 after 3 years of renovation under the name of Myeongdong Theater. The exterior of the theater was left untouched, while the interior was completely updated for a modern design. The theater has a mid-sized performance hall with state-of-the-art stage equipment and a seating capacity of 588 seats. The close proximity of the seats and the stage offers great views as well as allows the audience to share the passion of the performers on stage. The theater presents a range of performances such as theatrical plays, experimental plays, non-verbal performances, and musicals. In addition, the place is a popular venue for diverse events like acting contests, theater festivals and performance festivals.

Beauty Play (뷰티플레이) - Area information - Korea travel information