Bukjeong Village (북정마을)

4.1Km 2024-02-15

132-3 Seongbuk-ro 23-gil, Seongbuk-gu, Seoul

Bukjeong Village, situated along the slopes of Seongbuk-dong, offers a glimpse into Korea's old alleyways. The village expanded as refugees from the Korean War (1950–1953) and people from various regions settled, building houses under the collapsed walls of Hanyang doseong (Seoul City Wall). Presently, the village is home to young artists, and the broad street in front of the village bus stop hosts various community events.

Amore Seongsu (아모레 성수)

4.1Km 2024-01-05

7 Achasan-ro 11-gil, Seongdong-gu, Seoul

Amore Seongsu is an experiential store presented by the cosmetics brand Amorepacific Corporation. The building was renovated from an old car repair shop and presents a unique vibe. Visitors can test products on their skin and purchase products from over 30 brands released by Amorepacific Corporation. Recommended items include the Puzzlewood Hand Cream and Vegan Brush, made using a vegan recipe and a certified-vegan. A pop-up store is operated every month in collaboration with brands from various fields worldwide, providing trendy and extraordinary experiences such as exhibitions and product testing.

Seowon (서원)

4.1Km 2024-03-11

141, Toegye-ro, Jung-gu, Seoul
+82-2-776-0214

Located in Myeongdong Street, Seowon focuses on porridge. It boasts a wide variety of porridge made with abalone, chicken, samgye (chicken and ginseng) mushrooms, oysters, shrimp, vegetables, etc. They also have Korean-style juices made with ginseng, fruits, and vegetables that goes well after finishing porridge. The restaurant opens early in the morning, so it's a great place to grab a quick breakfast.

Beauty Play (뷰티플레이)

4.1Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Insa-dong Geujip (인사동그집)

4.1Km 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Dong-Lim Knot Museum (동림매듭박물관)

4.1Km 2021-12-21

10, Bukchon-ro 12-gil, Jongno-gu, Seoul
+82-2-3673-2778

Opened in April 2004, Dong-Lim Knot Museum exhibits a variety of decorative traditional Korean maedeup (knots): norigae for hanbok, belts, pouches, as well as materials like thread, cord, and accessories. Housed in a hanok, a traditional Korean house, the gallery has a variety of exhibits, including old and new artwork, and creations that reflect modern trends.

Toin (토인)

4.1Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste