Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

6.1Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Maxtyle (맥스타일)

6.1Km 2022-12-29

3, Majang-ro, Jung-gu, Seoul
+82-2-2218-6789

Maxtyle is an exclusive fashion mall and multipurpose cultural space located in the area of Dongdaemun Fashion District. The name, “Maxtyle,” is a shortened form of the phrase “maximum style.” The mall is comprised of seven underground and eight aboveground levels. The mall aims to become the leader in both fashion and culture, providing customers with high-quality merchandise at great prices.

World Jewellery Museum (세계장신구박물관)

6.1Km 2023-09-21

2, Bukchon-ro 5na-gil, Jongno-gu, Seoul
+82-2-730-1610

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewellery Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.

Jigum - Jongno Branch [Tax Refund Shop] (JIGUM 종로)

6.1Km 2024-04-18

F1, F2, 21-8, Bukchon-ro, Jongno-gu, Seoul

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Aromind (아로마인드)

6.1Km 2024-01-30

19-7 Bukchon-ro 5-gil, Jongno-gu, Seoul

Aromind is a perfume workshop that offers a perfume-making experience with a professional perfumer in a quiet hanok building. Visitors can create their own one-of-a-kind perfume by choosing three out of 30 different scent options that change on a seasonal basis. A perfume one-day class is held for one to eight people for one to one and a half hours. The fee for the experience includes a 50 ml product and a 10 ml sample. They also offer the class in Korean with English interpretation when there non-Korean speaking participants. Aromind is the perfect place to create your own scent to associate your memory of Korea.

Jeongdok Library (서울특별시교육청 정독도서관)

6.1Km 2021-05-08

48, Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-2-2011-5799

Jeongdok Library opened in January 1977 on the former site of the Gyeonggi High School in Bukchon, Jongno-gu, Seoul. As a public city library, it boasts little under half a million books and 16,300 reference materials. The Seoul Education Museum in the library houses a collection of 12,000 reference materials.

In addition to basic library functions (lending books and offering archives and reading rooms to the public), the library runs various cultural programs such as monthly lectures by invited authors, photo exhibitions, reading seminars, and music/dance performances.

Onion Anguk Branch (어니언 안국)

6.1Km 2024-02-20

5 Gyedong-gil, Jongno-gu, Seoul

Onion is a café situated in a hanok dating back to the 1920s. Renovated with careful preservation of the daecheongmaru and madang, the café offers a glimpse into traditional Korean architecture. The signature menu item is the vanilla bean latte, and popular desserts include pandoro and salty butter bread. Its proximity to nearby attractions such as Gyeongbokgung Palace, Changgyeonggung Palace, and Changdeokgung Palace makes it a convenient stop for those exploring Seoul's major palaces.