Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

7.7Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Cheese Industry (치즈인더스트리[치즈공업사])

7.7Km 2023-08-22

33-7 , Supyo-ro 28-gil, Jongno-gu, Seoul

Cheese Industry is a ranch-themed cafe decorated with moving wooden cows grazing on grass. The cafe specializes in cheese, selling a wide range of handmade cheese and baked goods.

Goldria - Jongno 3(sam)-ga Branch [Tax Refund Shop] (골드리아 종로3가)

7.7Km 2024-04-19

1F, 50, Donhwamun-ro, Jongno-gu, Seoul

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Tteulan Teahouse (뜰안)

7.7Km 2024-12-10

Tteulan Teahouse is a cafe that really allows one to feel the tradition and flair of Korea. Tteulan has two entrances: one facing the wide alley and the other facing the smaller one. The smaller entrance is decorated like a garden, so it feels as if one is stepping into a land of fairy-tales. The café has a floor seating tables with traditional items like gadari soban (a table with legs that curve like a dog's legs), and jogakbo (a textile woven from several pieces of scrap cloth), all of which add to the traditional Korean aesthetic. The menu features ssanghwacha (medicinal herb tea known to help the immune system), a favorite among middle-aged and elderly Koreans; omija tea (omija is a tart berry that grows in East Asia known to be good for lung and bronchial health and boosts immunity); citrus tea (usually made with yuzu which is rich in vitamin C and said to help mitigate fatigue); and pour-over coffee. Traditional desserts include mugwort rice cake (rice cake with mugwort added for herbal flavor, best enjoyed with malt syrup), pumpkin rice cake, and roasted grain powder (a nutritious beverage made with a variety of powdered grain). It can be hard to find seating in the afternoon, so visitors are advised to avoid these hours if they seek to enjoy their drink in peace.

Soonheenae Bindaetteok (순희네빈대떡)

7.7Km 2024-03-20

5 Jong-ro 32-gil, Jongno-gu, Seoul
+82-2-2264-5057

Soonheenae Bindaetteok is a stall located in Gwangjang Market known for its mung bean pancakes and meatballs. Bindaetteok (mung bean pancake) is a dish made by grinding mung beans and mixing them with kimchi, bracken, and ground pork, then flattening and frying the mixture. Here, they grind mung beans on a millstone and fry the bindaetteok on the spot, resulting in a crispy and savory taste. The secret soy sauce dip complements the bindaetteok perfectly. Situated within the traditional market, the atmosphere is lively.

Kumho Museum of Art (금호미술관)

7.7Km 2020-06-11

18, Samcheong-ro, Jongno-gu, Seoul
+82-2-720-5114

The Kumho Museum of Art was opened to celebrate the diversity of art. The museum displays new pieces of art from promising new artists and accomplished artists every year. The museum first opened its doors in Gwanhun-dong in 1989, but moved to a larger area in 1996 where it stands today. The Kumho Museum of Art stands on the east side of Gyeongbokgung Palace. The museum is surrounded by other cultural and folk museums. The B1 floor features artwork of new artists while the 1st and 2nd floors feature project exhibitions and invitation exhibits. About once a year foreign artists are invited to display their art in the museum. There are official invitation exhibitions of seven artists yearly. These are artists who have strongly influenced Korean art. On the 3rd floor of the museum is a small concert hall, also known as Kumho Recital Hall. Although the capacity is only 171 people, all concerts are executed with professional care. On the 1st floor there is a coffee shop and an art shop. The coffee shop and art shop remain open on days the museum is closed.

Dolgorae Hoetjip (돌고래횟집)

7.7Km 2021-03-26

101, Yulgok-ro 8-gil, Jongno-gu, Seoul
+82-2-765-3612

A great place for group dining and gatherings. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is sliced raw fish.

Cheonggye 5-ga Bag Wholesale Shopping Center / Cheong'o Bag Shopping Center (청계5가 가방도매상가 / 청오가방상가)

7.7Km 2024-03-18

229 Cheonggyecheon-ro, Jongno-gu, Seoul

Cheonggye 5-ga Bag Wholesale Shopping Center is a place where you can purchase various types of bags at affordable prices. They offer a diverse range of items including handbags, briefcases, suitcases, and school bags. Selling unique models produced directly from their own factory, the prices are reasonable, and the quality is excellent. The shopping center also houses wholesale stores for clothing and bag accessories.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

7.7Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Gyeongbokgung Palace (경복궁)

7.7Km 2025-06-19

161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900

Gyeongbokgung Palace was built in 1395 as the official palace of the Joseon dynasty by Yi Seong-gye, the future King Taejo and founder of the new regime. Gyeongbokgung Palace is commonly referred to as the Northern Palace because of its location to the north, comparied to Changdeokgung Palace in the east and Gyeonghuigung Palace in the west. Gyeongbokgung Palace is arguably the most beautiful and is the largest of all five palaces. Many Joseon kings were crowned here. The premises were once destroyed by fire during the Imjin War (1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong. The assassination of Empress Myeongseong, however, resulted in Gyeongbokgung Palace losing its function as a royal palace, eventually witnessing the downfall of the Joseon dynasty. Gyeongbokgung Palace retains the original Gyeonghoeru Pavilion, a prime example of Joseon architecture, and the Hyangwonjeong Pavilion and pond. The sculptures in the Geunjeongjeon Hall exemplify Joseon-era sculpture techniques. The west side of the area outside Heungnyemun Gate is occupied by the National Palace Museum of Korea, while the eastern side of Hyangwonjeong Pavilion within the Gyeongbokgung Palace is occupied by the National Folk Museum of Korea.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information