Joy Jewelry (조이 쥬얼리)

3.4Km 2020-04-24

152-1, Itaewon-ro, Yongsan-gu, Seoul
+82-2-796-3548

Used as ornaments throughout Korean history, amethyst, morion, and jade symbolize patience, elegance, and gentleness. Joy Jewelry offers its own products with distinctive Korean styles. Its highly functional and artistic items with colorful designs will no doubt satisfy customers looking for unique jewelry.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

3.4Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Gate (숭례문)

3.4Km 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

3.4Km 2024-11-28

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Yongdap Station Pedestrian Bridge (용답역 육교)

3.4Km 2017-02-24

159, Salgoji-gil, Seongdong-gu, Seoul

Located in Seoul Subway Line 2, Yongdap Station Bridge is a place that takes part in the everyday life of the local community. It was also a filming site in tvN's drama "Guardian (2016)" for many notable scenes, inclduing Sunny and Jeoseungsaja's first encounter.

Dalgaebi (달개비)

3.4Km 2024-03-15

16 Sejong-daero 19-gil, Jung-gu, Seoul
+82-82-2-765-2035, 2068

Dalgaebi is a restaurant specializing in Korean table d'hote, using fresh seasonal ingredients. Its flagship menu is the teukseon sangcharim jeongsik (special set menu), which includes porridge, seasonal dishes, main courses, and desserts. The galbi sangcharim (galbi course), featuring premium Korean beef galbi grilled over charcoal and served with soybean paste jjigae, is also popular. Known for its private dining spaces and upscale ambiance, reservations can be made via phone.

Appe Seoul (아뻬서울)

3.4Km 2021-03-24

1, Changgyeonggung-ro, 35na-gil, Jongno-gu, Seoul
+82-10-7390-8742

You can eat honey cake that you cannot enjoy anywhere else. This cafe is located in Jongno-gu, Seoul. The representative menu is coffee.

Olive Young - Seoul Forest Station Branch [Tax Refund Shop] (올리브영 서울숲역점)

3.4Km 2024-06-26

1F, 50, Wangsimni-ro, Seongdong-gu, Seoul

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Itaewon Shopping Street (이태원 쇼핑거리)

3.4Km 2025-03-29

Itaewon-dong, Yongsan-gu, Seoul
+82-2-797-7319

Itaewon Shopping Street is a 1.4-kilometer-long road located near Itaewon Station. There is an enormous variety of shops, entertainment venues, and restaurants lined along both sides of the street. As the neighborhood has a reputation as a mini melting pot in Seoul where languages other than Korean are widely spoken, it is one of the most visited places by international visitors. It has become a gateway for many international visitors to receive services and information on basic tourist needs such as accommodations, shopping, tourist attractions, and more.

CheongKwanJang - Seonghaengdang Branch [Tax Refund Shop] (정관장 성행당)

3.4Km 2024-04-18

1F, 465, Gosanja-ro, Dongdaemun-gu, Seoul

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Joy Jewelry (조이 쥬얼리) - Area information - Korea travel information