724.5M 2025-10-27
6F, 49 Insadong-gil, Jongno-gu, Seoul
It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.
752.2M 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
758.6M 2022-10-17
56, Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2031-2000
Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center also operates traditional cultural experiences, such as tea time with a Buddhist monk, traditional culture activities and more.
758.9M 2024-04-22
Gwangnim Bldg., 195, Jong-ro, Jongno-gu, Seoul
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759.4M 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
762.0M 2025-07-25
24 Samil-daero 15-gil, Jongno-gu, Seoul
Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.
762.2M 2024-12-10
This third-generation family-owned handmade mandu restaurant has been in business since 1953. Its handmade mandu bears the tradition of nearly 70 years. This restaurant distinguishes itself above others with its unique expertise in the art of mandu-making and fresh ingredients, capturing deep flavors with care in each mandu. A full spread of mandu is available here, from steamed mandu to thin-skin mandu, deep-fried mandu, shrimp mandu, and galbi mandu, which can be ordered in individual pieces or as an assorted package. Mandu and noodles go perfectly together, and here, visitors can enjoy mandu with cold buckwheat noodles or noodle soup. The most recommended menu is the noodle soup, which serves thick, plump noodles in warm broth. But that does not mean that the cold buckwheat noodles are lacking: cold buckwheat noodles are served in a cool, red kimchi broth.
769.0M 2024-03-15
19, Eulji-ro 13-gil, Jung-gu, Seoul
+82-2-2274-1040
Located in Euljiro Nogari Alley, Manseon Hof is a beer bar. The place is bustling late at night with people drinking beer and eating snacks like nogari (dried young pollack) and fried chicken at sidewalk tables. It is a great place to enjoy a cold draft beer and grilled dried young pollack dipped in spicy sauce and mayonnaise. Golbaengi muchim (sea snail salad) and gyeran mari (rolled omelet) are also other popular accompaniments.
779.5M 2024-04-18
45, Sungkyunkwan-ro 6-gil, Jongno-gu, Seoul
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782.8M 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.