Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

1.5Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Luii (루이)

1.6Km    2024-07-17

40, Sejong-daero 21-gil, Jung-gu, Seoul

Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.

Myeongdong Guesthouse Como (명동게스트하우스 꼬모)

1.6Km    2024-12-23

12 , Toegye-ro 24-gil, Jung-gu, Seoul

Como is a guesthouse in Jongno-gu, Seoul, just 3-minute’s walk away from Myeongdong Station on Line 4. Como is particularly popular with foreign travelers: staff are fluent in English and Chinese, and luggage storage is free of charge. Rooms come in different sizes to cater from single travelers to family groups, and all have a separate bathroom and toilet. Must-see local sights such as Namsan Seoul Tower, Sungnyemun Gate, and Namdaemun Market are easily reached by car or bus.

Gwanghwamun Hanokjip (광화문한옥집)

1.6Km    2024-10-15

7, Saemunanro5ga-gil, Jongro-gu, Seoul

A store with rooms reproducing a traditional kitchen. The best menu at this restaurant is napa wraps with pork. This is a Korean cuisine located in Gwanghwamun Gate, Seoul.

Migliore - Myeongdong Branch (밀리오레 (명동점))

1.6Km    2025-02-06

115 Toegye-ro, Jung-gu, Seoul

Migliore Shopping Mall, located in Myeong-dong, reopened in August 2024 after undergoing remodeling. It provides customers with easy access to its stores, as it is directly connected to the Myeongdong Subway Station (Seoul Subway Line 4). Myeong-dong is regarded as the shopping district for youth in their 20s. Throughout the area, signs are written in English, Chinese, and Japanese for foreign visitors. The first and the second floors function as a shopping mall, and from the 3^rd to the 17^th floor as a hotel, providing visitors with an opportunity to shop and stay under the same roof. The first floor of the mall features beauty and lifestyle stores and the second floor has clothing stores. This is a one-stop shopping destination for fashion items that will dress you from head to toe. Additionally, visitors can also shop for albums, magazines, and other goods featuring their favorite idols.

Etude house myeongdong chungmuro / 에뛰드하우스(명동충무로점)

1.6Km    2025-08-11

24-1, Myeongdong 8na-gil, Jung-gu, Seoul

Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.

It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.

Nolboo Bossam & Budaejjigae Euljiro6ga(놀부보쌈&부대찌개 을지로6가)

1.6Km    2024-10-15

2F, 34, Euljiro43-gil, Jung-gu, Seoul

This is a Korean cuisine located in Dongdaemun Gate, Seoul. One of Korea’s representative restaurant franchises. The best menu at this restaurant is napa wraps with pork.

Le Masque(르 마스크)

1.6Km    2025-12-04

서울특별시 종로구 혜화로 17 (명륜1가)

World Pansori Festival (월드판소리페스티벌)

1.6Km    2025-07-30

28 Toegye-ro 34-gil, Jung-gu, Seoul
+82-2-904-2835

World Pansori Festival is an international music festival that aims to promote pansori, the traditional Korean epic chant, and its values. The festival consists of a variety of performances and concert programs based on its yearly theme. In addition, the festival also has interactive activities for the attendees, such as a free pansori lesson and arts-and-crafts, to make pansori and traditional Korean music more accessible to the public.

Heunginjimun Gate - Dongdaemun Gate (흥인지문)

1.6Km    2025-10-23

288, Jong-ro, Jongno-gu, Seoul

Heunginjimun Gate was built to protect Hanseongbu, which historically housed essential government facilities. Heunginjimun Gate was the gate on the east side of the outer wall of Seoul Fortress among eight gates. It is referred to as Dongdaemun Gate as well. The gate was constructed during King Taejo’s 5th year in 1396, remodeled during the reign of King Danjong in 1453, and was newly built in 1869 during the sixth year of King Gojong’s reign in 1869.

The gate features a hipped roof with five front and two side compartments on a two-storied building. The thin and weak bracket system supports the eaves and is excessively decorated, reflecting the construction features of the late Joseon period. Also, outside of the fortress is the half-circle-shaped Ongseong, a small wall, to protect the gate.

One of the unique factors of Heunginjimun Gate is that it is the only gate among Seoul’s eight to have Ongseong, further exhibiting the style of construction used during the late Joseon period.