626.2M 2021-06-19
24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070
Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.
627.5M 2025-10-24
16 Bukchon-ro 7-gil, Jongno-gu, Seoul
+82-2-724-0200
Baek In-je House, located in Bukchon Hanok Village, is a hanok built during the Japanese administration period that portrays modern hanok features. The structure consists of a main room offering a good view of the whole village, spacious bedrooms, a large garden, and annex buildings. As it maintains the beauty of a traditional hanok while incorporating the modern trend of its time, Baek In-je House is considered to be highly valuable in means of both architecture and history, representing the Bukchon Hanok Village together with Yun Bo-seon House.
Baek In-je House was built from black pine, which was first introduced in Seoul during the Gyeongseong Expo in 1907, distinguishing itself from other upper-class houses of its time. Unlike other traditional hanok designs that separate the main building from the other rooms, Baek In-je House connects the two with a hallway, allowing convenient access between the two structures. The house also consists of a Japanese-style hallway and floor mat rooms, reflecting the interior trends of that period. Baek In-je House is also unique in that the main room is partially built as a two-story structure, a style that was never seen in any traditional hanok built during the Joseon period.
627.1M 2025-11-05
48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142
Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste
630.3M 2024-04-16
1F, 27-1, Insadong-gil, Jongno-gu, Seoul
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631.3M 2024-03-18
33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-722-5332
Yetchatjip in Insa-dong offers a variety of teas including ssanghwacha (medicinal herb tea), jujube tea, lotus leaf tea, ginger tea, and citrus tea. Their signature dish during the summer is the yennal patbingsu (old-fashioned shaved ice with red beans), topped with sweet red bean and sweet rice cakes, served on finely shaved ice. Additionally, they offer traditional Korean snacks such as grilled rice cake stick, yakgwa (honey cookie), and traditional Korean sweets to accompany the tea.
631.3M 2024-03-15
33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-723-4909
Insa-dong Chatjib is a traditional hanok tea house located in Insa-dong. Here, you can enjoy a variety of traditional teas brewed in-house. One of their signature menu items is the hobak sikhye (pumpkin sweet rice punch). They also offer other options such as jujube tea, ginger tea, and more. Many people visit to enjoy a leisurely time sipping tea in the serene atmosphere of the hanok. Nearby attractions include Ssamzigil and the Seoul Museum of Craft Art, making it a great place to explore together.
634.9M 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
635.2M 2025-03-16
29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235
As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.
637.4M 2023-09-12
1-9 , Gyedong 6-gil, Jongno-gu, Seoul
+82-2-742-1115
Inwoo House is a traditional hanok down an alley in Gye-dong, Jongno, Seoul. There is a swallow's nest under the eaves, and the pride of this house is that the swallow family returns every spring. Each room in the house has a private bathroom. Residents can sample Korean culture by taking part in traditional paper crafts, knot bracelet making, and fan decorating. The location is convenient for restaurants, cafes, and convenience stores, and Gyeongbokgung Palace, Changdeokgung Palace, Insadong, and Samcheong-dong are all within walking distance.