774.9M 2024-11-05
39-7 Palpan-gil, Jongno-gu, Seoul
BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.
776.3M 2021-07-29
54, Samcheong-ro, Jongno-gu, Seoul
+82-2-735-8449
The Kukje Galley has been committed to presenting the work of significant Korean and international contemporary artists to the public since 1982. The gallery has established itself as a leading venue for international exhibits such as Helen Frankenthaler, Sam Francis, Jim Dine, Frank Stella, Robert Mangold, Anthony Caro, Cy Twombly, Edward Ruscha, Anselm Kiefer, Joseph Beuys, and Bill Viola, attracting enthusiastic responses from both the public and the media.
The gallery has placed emphasis on collaborations between artists, galleries, and art dealers around the world and nurturing upcoming artists by sponsoring their artwork and giving them international exposure.
776.3M 2024-04-17
58-3, Samcheong-ro, Jongno-gu, Seoul
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777.5M 2024-03-18
78 Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-2-739-6334
Hwangsaengga Kalguksu is a specialty restaurant located near Gyeongbokgung Palace, known for its kalguksu (noodle soup). Kalguksu is a type of noodle soup made by thinly slicing dough into noodles with a knife and boiling them in a broth made from beef bones, clams, or seafood. Their menu includes options like wang mandu (jumbo mandu), hanu suyuk (boiled Korean beef slices), kongguksu (noodles in cold soybean soup), beoseot jeongol (mushroom hot pot), and mandutguk (mandu soup). It was selected as a Michelin Guide Seoul 2023 restaurant.
789.2M 2024-03-06
27 Insadong 14-gil, Jongno-gu, Seoul
+82-2-730-9311
Nwijo is a Korean table d'hote restaurant located in Insa-dong where you can enjoy course meals made from hundreds of wild herbs. Starting with pumpkin porridge and water kimchi, basic dishes such as wild herb salads, pancakes, kimchi with boiled pork slices, and mixed roots are served along with set menu and wild herb enzymes as a standard part of the meal.
800.3M 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
811.9M 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
815.3M 2024-04-17
1F, 62-5, Insadong-gil, Jongno-gu, Seoul
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825.7M 2024-03-15
16 Insadong 12-gil, Jongno-gu, Seoul
+82-70-8832-0853
853 is a pork barbecue restaurant located in a renovated hanokin Insa-dong, offering various cuts of pork such as shoulder, belly, blade-end fatback, and pork neck. They use thick cuts of domestically sourced pork and grill them to perfection, ensuring they are juicy and flavorful. Customers can enjoy dipping their meat in one of four sauces: Himalayan rock salt, mustard seeds and wasabi, salted cutlassfish intestines, and barley mixed paste. Their flying fish roe riceball mixed with pickled radish salad, burdock root, flying fish roe, perilla leaves, and mayonnaise pairs perfectly with the meat.
828.5M 2024-03-04
11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448
Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.