Euljiro Nogari Alley (을지로 노가리골목)

518.3M 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Insa-dong Maneul Bossam (인사동마늘보쌈)

521.4M 2024-03-18

12-5 Insadong 8-gil, Jongno-gu, Seoul
+82-2-735-7885

Insa-dong Maneul Bossam is a Korean restaurant nestled in the alleys of Insa-dong. Specializing in dishes like maneul bossam (kimchi cabbage wraps with pork and garlic), kimchi jjim (braised kimchi), nakji bokkeum (stir-fried octopus), buchujeon (chive pancake), kimchijeon (kimchi pancake), yeolmu naengmyeon (cold buckwheat noodles with young summer radish kimchi), and bam makgeolli (unrefined chestnut rice wine). Their signature dish, the bossam jeongsik (kimchi cabbage wraps with pork set menu), features pork belly boiled in a secret broth, served with a sweet garlic sauce for dipping, along with seaweed soup, fresh vegetables for wrapping, dried radish salad, and side dishes. They also offer set menus for two people, and neomu hansang set menu.

Choedaegamne (최대감네)

526.9M 2024-03-18

12-3 Insadong 8-gil, Jongno-gu, Seoul
+82-2-733-9355

Choedaegamne is a traditional Korean restaurant located in a hanok in Insa-dong, with a garden and a pond, and has been in operation for over 100 years. One of their popular dishes is the sangchu shabu jeongsik (shabu with rice in a cabbage set menu), where vegetables and meat are cooked in a broth and then enjoyed with noodles, served with a small rice ball on lettuce. They also offer a so galbijjim jeongsik (steamed beef ribs set menu) and bulgogi jeongsik (bulgogi set menu), served with lotus leaf rice and soybean paste jjigae. After the meal, guests can enjoy tea in the garden.

Jalppajin Memil Ikseon Branch (잘빠진메밀 익선)

533.5M 2024-03-18

73 Yulgok-ro 8-gil, Jongno-gu, Seoul
+82-70-4531-1214

Jalppajin Memil is a specialty restaurant that directly kneads 100% buckwheat dough to make buckwheat noodles. They offer both bibim makguksu (spicy buckwheat noodles) and mul makguksu (buckwheat noodles). Additionally, they serve memil jeonbyeong (buckwheat crepe), memil mandu (buckwheat mandu), and tender suyuk (boiled pork slices). They have a selection of 10 different kinds of makgeolli (unrefined rice wine) including chestnut, citrus, corn, and mulberry, allowing customers to choose according to their preference. Their famous makgeolli sampler set, which allows customers to taste five different types of makgeolli in small quantities, is popular.

Museum Kimchikan (뮤지엄 김치간)

540.8M 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Imun Seolnongtang (이문설농탕)

546.5M 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

SAEWHA HOSTEL(세화호스텔)

568.3M 2024-06-20

50 , Samil-daero 32ga-gil, Jongno-gu, Seoul
+82-10-3780-5988

Located in Jongno, in the heart of Seoul, Saehwa Hostel offers a variety of guest rooms, including ondol rooms and bedrooms, for up to 3 people. There’s a bathtub in each room. Shared PCs, massage chairs, microwave ovens, washing machines and dryers are all available free of charge. A simple free breakfast is provided, plus a free international phone service and a foreign language guidance service. Seoul Station is 15 minutes away by subway, and the airport limousine bus stops at Jongno 3-ga station. Changdeokgung Palace, Jongmyo Shrine, and downtown shopping streets are all reachable on foot.

Sewoon Plaza (세운상가)

575.4M 2025-12-16

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.

Samsung Mobile Store SVC - Eulji-ro Branch [Tax Refund Shop] (삼성모바일SVC 을지로점)

580.5M 2024-04-18

5F, 51, Eulji-ro, Jung-gu, Seoul

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Jongmyo Shrine [UNESCO World Heritage] (종묘 [유네스코 세계유산])

581.1M 2024-07-05

157 Jong-ro, Jongno-gu, Seoul
+82-2-765-0195

Jongmyo Shrine was the primary place of worship for kings and their queens throughout the Joseon dynasty. The shrine was built at the same time as Gyeongbokgung Palace, under the orders of King Taejo, the first king of the Joseon dynasty. The shrine is the site of the royal memorial service, called Jongmyo Jaerye, a national event that has been passed down since the Three Kingdoms period. During the Joseon dynasty, the ritual was held on the first month of a seasonal change and the twelfth month of the lunar year.

Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information