Amorepacific Museum of Art (아모레퍼시픽미술관)

3.0Km 2024-12-31

100 Hangang-daero, Yongsan-gu, Seoul

Amorepacific Museum of Art, located in Yongsan-gu, Seoul, was originally a museum exhibiting artworks collected by the late Seo Seong-hwan, the founder of Amorepacific, but later changed its name to Amorepacific Museum of Art, or APMA, in 2009 and has since been operating as an art exhibition hall. The mission upon its foundation was seeking to be "a space where beauty in the midst of daily lives is discovered" and communicating with the public. In accordance with this objective, the museum collects, researches, and exhibits Korean ancient art and both Korean and international contemporary art while, also, aiding researchers, scholars, and young artists. The underground exhibition hall hosts diverse exhibits encompassing ancient art, contemporary art, and Korean art. The 1st floor of the "Atrium," an enormous space that continues from the 1st to 3rd floors, features the museum lobby, a museum shop, an exhibition space called "APMA Cabinet" and apLAP, which is a library of art exhibition brochures from around the world. The art museum is located on the 1st floor of the new Amorepacific headquarters building, a famous work of architectural beauty of Yongsan designed after white porcelain.

Namhae Gulgukbap (남해굴국밥)

3.0Km 2021-03-18

11, Jong-ro, 46-gil, Jongno-gu, Seoul
+82-2-764-4858

A restaurant that uses only fresh oysters delivered from Tongyeong every day. The representative menu is oyster and rice soup. This Korean cuisine is located near Dongdaemun Station, Seoul.

Olive Young - Dongnimmun Branch [Tax Refund Shop] (올리브영 독립문)

3.0Km 2024-04-18

99, Songwol-gil, Jongno-gu, Seoul

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Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

3.0Km 2024-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Lee Ri-Ja Hanbok Museum (이리자 한복전시관)

3.0Km 2022-08-08

20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477

The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.

Hanyangguksu Donsamo (한양국수돈삼오)

3.0Km 2021-03-18

9, Jong-ro, 46-gil, Jongno-gu, Seoul
+82-2-764-4718

This is a Korean cuisine located in Dongdaemun Gate, Seoul. The best menu at this restaurant is banquet noodles. A store where you can enjoy grilled meat and noodles together.

Olive Young - Sindang Station Branch [Tax Refund Shop] (올리브영 신당역)

3.0Km 2024-04-18

258, Dasan-ro, Jung-gu, Seoul

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Dongdaemun Jeongyuk Sikdang (동대문정육식당)

3.0Km 2024-03-15

7-3 Jong-ro 46ga-gil, Jongno-gu, Seoul
+82-2-764-1541

Dongdaemun Jeongyuk Sikdang is a butcher restaurant specializing in fresh meat located near Dongdaemun Fashion Town. They offer high-quality Korean beef and Korean pork sourced directly from the producers, allowing customers to choose cuts of meat according to their preferences at reasonable prices. Their savory soybean paste stew served in the center of the grill is also delicious. Customers can help themselves to additional side dishes like green onions threads and onion sauce at the self-service bar.

The Sool Gallery (전통주갤러리)

3.0Km 2025-06-19

18 Bukchon-ro, Jongno-gu, Seoul

The Sool Gallery is an exhibition and experience space for traditional Korean liquor, established to promote the taste, style, and cultural values of the time-honored traditional Korean liquor. It provides various information about traditional Korean liquor for consumers or international tourists who can rarely obtain such information elsewhere. In addition, it provides traditional liquor education and business counseling to food service businesses and sales experts to continuously create demand for traditional liquor and expand the market. It is run by experts specializing in traditional liquor, including traditional liquor sommeliers, and it holds events to introduce various traditional liquors with different themes every month, as well as tasting events. Moreover, according to the monthly changing “Recommended Traditional Liquor by Month,” it displays a drinking glass and a bottle of the month recommended by the Korea Craft & Design Foundation.

HANSIK Space E:eum (한식문화공간 이음)

3.0Km 2025-06-16

18 Bukchon-ro, Jongno-gu, Seoul

HANSIK Space E:eum, located in Jongno, is a cultural space operated by the Korean Food Promotion Institute. It offers visitors an opportunity to delve into Korean cuisine through exhibitions, performances, educational programs, and a library.

Amorepacific Museum of Art (아모레퍼시픽미술관) - Area information - Korea travel information