Ssamzigil (쌈지길)
1.1Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
Korea Samgyetang (고려삼계탕)
1.1Km 2024-06-19
1 Seosomun-ro 11-gil, Jung-gu, Seoul
+82-2-752-9376
Located near City Hall Station, Korea Samgyetang specializes in samgyetang. Samgyetang is a traditional healthy dish made by simmering cleaned young chicken in a broth with ginseng, jujube, and glutinous rice. The light and tender texture of the stewed chicken and the ginseng-flavored glutinous rice porridge is excellent. Ogolgye tang (silkie chicken soup) and jeonbok samgye tang (abalone and ginseng chicken soup) are also favorites among patrons. This restaurant was selected for the Michelin Guide Seoul in 2023.
Tteulan Teahouse (뜰안)
1.1Km 2024-12-10
Tteulan Teahouse is a cafe that really allows one to feel the tradition and flair of Korea. Tteulan has two entrances: one facing the wide alley and the other facing the smaller one. The smaller entrance is decorated like a garden, so it feels as if one is stepping into a land of fairy-tales. The café has a floor seating tables with traditional items like gadari soban (a table with legs that curve like a dog's legs), and jogakbo (a textile woven from several pieces of scrap cloth), all of which add to the traditional Korean aesthetic. The menu features ssanghwacha (medicinal herb tea known to help the immune system), a favorite among middle-aged and elderly Koreans; omija tea (omija is a tart berry that grows in East Asia known to be good for lung and bronchial health and boosts immunity); citrus tea (usually made with yuzu which is rich in vitamin C and said to help mitigate fatigue); and pour-over coffee. Traditional desserts include mugwort rice cake (rice cake with mugwort added for herbal flavor, best enjoyed with malt syrup), pumpkin rice cake, and roasted grain powder (a nutritious beverage made with a variety of powdered grain). It can be hard to find seating in the afternoon, so visitors are advised to avoid these hours if they seek to enjoy their drink in peace.
Jeongdong Theater (국립 정동극장)
1.1Km 2024-06-19
43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500
Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.
The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.
Neulmajung (늘마중)
1.1Km 2024-01-12
11-5 Insadong 10-gil, Jongno-gu, Seoul
Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.
Four Seasons Charles H. (포시즌스호텔서울 찰스.H)
1.1Km 2024-03-15
97 Saemunan-ro, Jongno-gu, Seoul
This bar is named after the legendary American writer Charles H. Baker. It is inspired by speakeasy bars, which were bars hidden from sight during the Prohibition period, so its door blends into the surrounding walls. So, when one steps into the space, it is like stepping into a secret hangout. A cover charge of 10,000 won gives patrons a welcome drink, finger foods, and snacks. The menu is inspired by cocktails that Charles H. Baker had across the world, such as New York City, Mexico, Shanghai, Cuba, and Tahiti. It won 7th place in Asia’s 50 Best Bars list and 42nd place in the World’s 50 Best Bars list. The ambience is relaxed, and attentive services ensure that you can have a comfortable time here.
Insa-dong Geujip (인사동그집)
1.1Km 2024-03-18
3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575
Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).
The Story of King Sejong (세종이야기)
1.1Km 2022-09-13
jiha 175, Sejong-daero, Jongno-gu, Seoul
+82-2-399-1000
The Story of King Sejong comprises six different sections with a total area of 3,200 square meters. The museum consists of exhibition zones, an event space, video room, shop and more to display King Sejong’s scientific, artistic, military, and political contributions, including the theory of Minbon, which recognized the people as the base of politics. King Sejong, the 4th king of the Joseon dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics.
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