Euljiro Nogari Alley (을지로 노가리골목)

767.2M 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Ilmin Art Museum (일민미술관)

768.5M 2022-09-27

152, Sejong-daero, Jongno-gu, Seoul

The Ilmin Art Museum located in former Dong-A Newspaper Building, was formed in honor of their honorable and late CEO Kim Sang-man. The museum was established in December of 1996, and with a full renovation in 2001, large exhibition hall and Ilmin collection was placed in. Through the renovation, the combination of glass and steel made Artrium aimed to become one of the best comtemporary museum, connecting the museum to the streets of Gwanghwamun.

This museum boasts a large Ilmin collection. There are 430 pieces of Ilmin collection from Goryeo dynasty (918-1392) to present, 1,200 pieces in the Donga Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-man collected from ceramics to aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history.

Jeongdong Observatory (정동전망대)

771.3M 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

780.6M 2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Dynamic Maze (Insa-dong) (다이나믹 메이즈 (서울 인사동점))

780.6M 2024-03-15

12, Insadong-gil, Jongno-gu, Seoul
+82-1544-8506

Dynamic Maze is an indoor space in Insa-dong dedicated to an exciting adventure: A maze filled with obstacles, requiring participants to work together and overcome the barriers through quickness and focus. Go through the hall of mirrors, climb the wall, and cross the suspension bridge to finally escape from the maze.

CheongKwanJang - Jonggak Station Branch [Tax Refund Shop] (정관장 종각역)

783.6M 2024-04-22

#102, 95, Sambong-ro, Jongno-gu, Seoul

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Olens - Gwanghwamun Branch [Tax Refund Shop] (오렌즈 광화문)

785.7M 2024-04-18

1F, 82, Sambong-ro, Jongno-gu, Seoul

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Yangbandeck (양반댁)

786.8M 2024-03-18

19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112

Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.

Insa Chilgi - Insa Branch [Tax Refund Shop] (인사칠기 인사)

787.4M 2024-04-22

5, Seolleung-ro 162-gil, Gangnam-gu, Seoul

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Uniqlo - Gwanghwamun D Tower Branch [Tax Refund Shop] (유니클로 광화문D타워)

788.4M 2024-04-17

17, Jong-ro 3-gil, Jongno-gu, Seoul

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Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information