Ssamzigil (쌈지길)

1.4Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Neulmajung (늘마중)

1.4Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

1.4Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

1.4Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Persian Palace (페르시안궁전)

1.4Km 2024-03-18

9 Sungkyunkwan-ro 6-gil, Jongno-gu, Seoul
+82-2-763-6050

Persian Palace is a restaurant specializing in Indian cuisine and Iranian kebabs, run by an Iranian chef. They offer set menus such as lamb curry, spinach curry, and butter chicken, which can be enjoyed with tandoori nan. The spiciness of the curry can be adjusted, and they also have vegan options available. For dessert, they serve Persian homemade desserts like mast (Persian yogurt) and saffron ice cream. They provide halal food and prayer rooms for Muslims.

Yeon Deung Hoe (Lotus Lantern Festival) (연등회)

1.4Km 2025-04-09

55 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2011-1744~7

Started approximately 1,200 years ago during the Silla dynasty and continued through the Goryeo Yeon Deung Hoe and Joseon lantern festival, the Yeon Deung Hoe Festival is a traditional festival registered as an Intangible Cultural Heritage and UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity. The lanterns at Yeon Deung Hoe Festival brighten the heart and the world!

Sejong Village Food Street (세종마을 음식문화거리)

1.4Km 2025-06-17

Chebu-dong, Jongno-gu, Seoul

Previously known as Geumcheongyo Market, it was officially named Sejong Village Food Street in 2011, as King Sejong was born in this village. The street is full of lively energy and features both long-standing restaurants, also known as nopo in Korean, and recently established trendy eateries. Its convenient location and inviting atmosphere make it a popular place to visit.

Balwoo Gongyang (발우공양)

1.4Km 2024-01-05

56 Ujeongguk-ro, Jongno-gu, Seoul

Balwoo Gongyang, located in front of the main gate of Jogyesa Temple, is a temple food restaurant operated by the Cultural Corps of Korean Buddhism. It was selected as a 1-star restaurant by the Michelin Guide for three consecutive years from 2017 to 2019 and it is so popular that reservations must be made a month in advance. “Balwoo” refers to meals for monks and it means that the act of eating is also a process to realizing the truth. The restaurant offers five types of course menus inspired by Buddhist teachings that are served in the order of Suljuksim, Juksang, Sangmi (嘗味), Dammi (噉味), Seungso (僧笑), Youmi (愈味), and Ipgasim. The menu is made with seasonal ingredients to bring out the best flavor of each season. The course meal starts with appetizing kimchi stew according to the traditional Korean meal culture. Then it is followed by porridge, seasonal salad, rice and stew, side dishes, tea, and dessert, satisfying both the taste buds and health. Those who wish to experience an authentic temple meal are recommended to try the Beop Course.

Templestay Information Center (템플스테이 홍보관)

1.4Km 2022-10-17

56, Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2031-2000

Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center also operates traditional cultural experiences, such as tea time with a Buddhist monk, traditional culture activities and more.

NUHADANG(누하당)

1.4Km 2024-06-20

49-7 , Pirundae-ro, Jongno-gu, Seoul
+82-2-3391-0010, +82-10-4347-5768

Nuhadang is a traditional hanok with over 100 years of history. It is located in a quiet spot in Seochon, Jongno-gu, Seoul, where many scholars and artists have lived since Joseon times. Rooms are wallpapered with eco-friendly Korean paper, and thick cotton blankets and cypress pillows will sooth travelers' fatigue. In the yard and small garden you can experience traditional Korean culture: janggu drumming, the game of yunnori, and Hanbok clothing. Walking the streets of Seochon - past Yun Dong-ju's hostel, Park No-su's art museum, and Lee Sang's house - you can still feel the atmosphere of old Seoul.

Ssamzigil (쌈지길) - Area information - Korea travel information