Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

2.8Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Cheonggyecheon Old Books Street (청계천헌책방거리)

2.8Km 2023-12-22

20 Jangchungdan-ro 13-gil, Jung-gu, Seoul

Walking east along Cheonggyecheon Stream, which flows near Sewoon Plaza, you will see a cluster of small bookstores. Books published 30 to 50 years ago, and various out-of-date magazines are piled up in about ten bookstores. You can indirectly experience the old culture and history that formed the basis of K-content, and sometimes you can also find foreign books. Nearby is Dongdaemun Market, a wholesale market selling various subsidiary materials, and Pyounghwa Market (open from night to early morning), where you can browse clothing fabrics, which are excellent places to visit together.

Haepungbuwongun Yun Taekyeong's Jaesil (해풍부원군윤택영댁재실)

2.8Km 2021-11-10

28, Toegye-ro 34-gil, Jung-gu, Seoul
+82-2-3396-5882

Haepungbuwongun Yun Taekyeong's Jaesil is a shrine house built by the father-in-law of King Sunjong of Joseon dynasty in 1906 when his daughter was proclaimed the crowned princess of Joseon and entered Changdeokgung Palace to later become Queen Sunjeong. Red pine trees salvaged from the demolition of Gyeongungung Palace were used to construct the house. It was originally located in Jegi-dong, Dongdaemun-gu, but was later restored and moved to its present location. The shrine of the house that was destroyed in 1960 was also restored.
Because the house is more of a shrine rather than residential living quarters, it has many unique features. For example, unlike other houses, it has the anchae (women’s quarters) located across from sarangbang (men’s quarters) with daecheong (living room) positioned between them.

Heunginjimun Gate - Dongdaemun Gate (흥인지문)

2.8Km 2025-10-23

288, Jong-ro, Jongno-gu, Seoul
+82-2-2148-1842

Heunginjimun Gate was built to protect Hanseongbu, which historically housed essential government facilities. Heunginjimun Gate was the gate on the east side of the outer wall of Seoul Fortress among eight gates. It is referred to as Dongdaemun Gate as well. The gate was constructed during King Taejo’s 5th year in 1396, remodeled during the reign of King Danjong in 1453, and was newly built in 1869 during the sixth year of King Gojong’s reign in 1869.

The gate features a hipped roof with five front and two side compartments on a two-storied building. The thin and weak bracket system supports the eaves and is excessively decorated, reflecting the construction features of the late Joseon period. Also, outside of the fortress is the half-circle-shaped Ongseong, a small wall, to protect the gate.

One of the unique factors of Heunginjimun Gate is that it is the only gate among Seoul’s eight to have Ongseong, further exhibiting the style of construction used during the late Joseon period.

Nolboo Bossam & Budaejjigae Euljiro6ga(놀부보쌈&부대찌개 을지로6가)

2.8Km 2024-10-15

2F, 34, Euljiro43-gil, Jung-gu, Seoul
+82-2-2264-1669

This is a Korean cuisine located in Dongdaemun Gate, Seoul. One of Korea’s representative restaurant franchises. The best menu at this restaurant is napa wraps with pork.

Seokparang (석파랑)

2.8Km 2024-09-02

309 Jahamun-ro, Jongno-gu, Seoul
+82-2-395-2500

Seokparang is a place built by relocating the Sarangchae of Heungseon Daewongun, the father of King Gojong of the Joseon dynasty. It boasts beautiful late Joseon-style gardens and three traditional hanok buildings. Here, one can enjoy authentic Gungjung hanjeongsik (royal Korean table d'hote) for both lunch and dinner, featuring meticulously prepared dishes such as traditional porridge, chilled salads, steamed prawns, kimchi cabbage wraps with pork, soybean paste jjigae set menu, and desserts. Diners can also savor traditional liquors crafted by artisans from across the country.

Doota Mall (두타몰)

2.8Km 2025-10-23

275, Jangchungdan-ro, Jung-gu, Seoul

Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.

Cha Fertility Ceter - Seoul Station ((의)성광의료재단 차여성의원)

2.9Km 2025-10-23

(2nd Floor, Seoul Square), 416 Hangang-daero, Jung-gu, Seoul

Since opening in 2015, CHA Fertility Center - Seoul Station has served as Korea's leading fertility treatment center. Based on the know-how of CHA University Gangnam Medical Center, the first private hospital to deliver a test-tube baby in 1986, CHA Fertility Center - Seoul Station is conveniently located near the center of Seoul, making it convenient for domestic and international fertility clients. Foreign fertility patients who arrive in Korea via Incheon Airport not only have easy access to the clinic via the direct rail linking Seoul and the airport but also benefit from the capital city's excellent infrastructure (transportation, tours, accommodations, restaurants, etc.) for a safe and comfortable fertility treatment during their stay. In particular, many international residents in Korea, embassy officials, U.S. soldiers, and Koreans living abroad visit CHA Fertility Center for fertility treatment.

Culture Station Seoul 284 (문화역 서울 284)

2.9Km 2025-10-23

1 Tongil-ro, Jung-gu, Seoul

Culture Station Seoul 284 opened in 2011 by restoring the old Seoul Station. The complex holds various programs including exhibitions, performances, cultural events and workshops. It holds over 100 years of history with Namdaemun Station being the original name of the station in 1900 and changing to Gyeongseong Station, Seoul Station, and now Culture Station Seoul 284. The look of 1925 Gyeongseong Station offers visitors a flashback to the past, providing a fun and special experience.

◎ Travel information to meet Hallyu’s charm
This is where Mok-ha (played by Park Eun-bin) waited for Ki-ho (played by Chae Jong-hyeop) with flowers in the TV series "Castaway Diva." As the restored historic Seoul Station, it also appeared in "Reply 1994" as the location where Samcheonpo (played by Kim Sung Kyun) first arrived in Seoul.

Hello apM (헬로에이피엠)

2.9Km 2025-05-13

253 Jangchungdan-ro, Jung-gu, Seoul
+82-2-6388-1114

Hello apM is located within the Dongdaemun shopping district and appeals to customers in their 10s and 20s for it's latest trending styles and low prices. It is crowded year-round with young people from all over the world. Bargaining has faded out over recent years with prices more often indicated.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information