Neulmajung (늘마중)

831.4M 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Jalppajin Memil Seochon Main Store (잘빠진메밀 서촌)

843.8M 2024-03-18

4 Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-70-4142-1214

Jalppajin Memil is a traditional Korean restaurant in Seochon where you can enjoy buckwheat noodles, boiled pork slices, and unrefined rice wine. They use 100% buckwheat for their noodles, which are kneaded using a cold water machine and served either mixed with seasoning and sprouts or dipped in broth. Pairing "Jalppajin sulsang" with unrefined rice wine is recommended for a delightful dining experience.

Samcheong Park (삼청공원)

858.7M 2024-03-18

44, Insadong-gil, Jongno-gu, Seoul
+82-2-2148-4150

Samcheong Park is a park that blooms in cherry blossoms in spring and fall colors in fall near Gyeongbokgung Palace. The park is home to a forest library and a café, and visitors can follow the trails to find acupressure trails, exercise equipment, badminton court, tennis court, playground, and a convenience store. The area surrounding the park is home to many galleries and restaurants, so it is a popular destination for walking among the people of Seoul.

Seoul International Writers' Festival (서울국제작가축제)

859.1M 2025-07-30

26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207

Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.

Sejong Village Food Street (세종마을 음식문화거리)

865.5M 2025-06-17

Chebu-dong, Jongno-gu, Seoul

Previously known as Geumcheongyo Market, it was officially named Sejong Village Food Street in 2011, as King Sejong was born in this village. The street is full of lively energy and features both long-standing restaurants, also known as nopo in Korean, and recently established trendy eateries. Its convenient location and inviting atmosphere make it a popular place to visit.

Tosokchon Samgyetang (토속촌삼계탕)

867.5M 2024-03-12

5 Jahamun-ro 5-gil, Jongno-gu, Seoul
+82-2-737-7444

Tosokchon Samgyetang is a restaurant specializing in samgyetang (ginseng chicken soup) near Gyeongbokgung Palace. It is housed in several renovated traditional hanok buildings, exuding a nostalgic atmosphere. Samgyetang is a traditional Korean nutritious food made by simmering cleaned young chicken with ginseng, jujube, sweet rice batter, and various nuts. The thick broth of samgyetang, served alongside ginseng liquor, stimulates the appetite. Diced radish kimchi and cabbage kimchi are served as basic side dishes.

Seochon Guest House [Korea Quality] / 서촌게스트하우스 [한국관광 품질인증]

892.2M 2023-09-05

28-3 , Jahamun-ro 7-gil, Jongno-gu, Seoul
+82-2-473-9680

Seochon Guest House in Seochon, Jongno, Seoul, consists of a 90 year-old hanok and a two-story Western-style house. A 6-cheop table is provided for meals, and travelers can use the 1st floor rooms and hall at any time. In the yard, Pansori performances are held twice a year, and residents can sample traditional music, wearing hanbok, and making Korean food; the guesthouse’s other name is Pleasure Valley (Jaeminan Gol)! There are programs for visiting Inwangsan-Bukaksan fortress trail, Gyeongbokgung and other royal palaces, and nearby traditional markets.

Museum Kimchikan (뮤지엄 김치간)

893.6M 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Choedaegamne (최대감네)

899.0M 2024-03-18

12-3 Insadong 8-gil, Jongno-gu, Seoul
+82-2-733-9355

Choedaegamne is a traditional Korean restaurant located in a hanok in Insa-dong, with a garden and a pond, and has been in operation for over 100 years. One of their popular dishes is the sangchu shabu jeongsik (shabu with rice in a cabbage set menu), where vegetables and meat are cooked in a broth and then enjoyed with noodles, served with a small rice ball on lettuce. They also offer a so galbijjim jeongsik (steamed beef ribs set menu) and bulgogi jeongsik (bulgogi set menu), served with lotus leaf rice and soybean paste jjigae. After the meal, guests can enjoy tea in the garden.

Sejong-ro Park (세종로공원)

902.3M 2022-08-31

jiha 189, Sejong-daero, Jongno-gu, Seoul
+82-2-722-9598

Sejong-ro Park is located next to Sejong Center for the Performing Arts in central Seoul. Inside the park, there are wooden benches and shaded areas where people can sit and relax. Also available are water fountains, a round outdoor stage, and various sculptures. The lunch crowd from the nearby office buildings often come to the park during weekdays. On the weekends, the park is also used as a venue for outdoor weddings.

Seoul's anthem and the poem "Bulnori" by Ju Yo-han are written on a memorial stone that can be found inside the park.

Neulmajung (늘마중) - Area information - Korea travel information