Insa-dong (인사동) - Area information - Korea travel information

Insa-dong (인사동)

1.9Km    2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Ikseon-dong Hanok Street (익선동 한옥거리)

1.9Km    2025-10-27

Ikseon-dong, Jongno-gu, Seoul

Ikseon-dong is a place where the harmony of alleys and hanok houses exudes beautiful charm and is a must-visit spot for tourists of all ages and genders. It is also an area that connects the younger and older generations.

Nwijo (뉘조)

1.9Km    2024-03-06

27 Insadong 14-gil, Jongno-gu, Seoul
+82-2-730-9311

Nwijo is a Korean table d'hote restaurant located in Insa-dong where you can enjoy course meals made from hundreds of wild herbs. Starting with pumpkin porridge and water kimchi, basic dishes such as wild herb salads, pancakes, kimchi with boiled pork slices, and mixed roots are served along with set menu and wild herb enzymes as a standard part of the meal.

Tteulan Teahouse (뜰안)

1.9Km    2024-12-10

Tteulan Teahouse is a cafe that really allows one to feel the tradition and flair of Korea. Tteulan has two entrances: one facing the wide alley and the other facing the smaller one. The smaller entrance is decorated like a garden, so it feels as if one is stepping into a land of fairy-tales. The café has a floor seating tables with traditional items like gadari soban (a table with legs that curve like a dog's legs), and jogakbo (a textile woven from several pieces of scrap cloth), all of which add to the traditional Korean aesthetic. The menu features ssanghwacha (medicinal herb tea known to help the immune system), a favorite among middle-aged and elderly Koreans; omija tea (omija is a tart berry that grows in East Asia known to be good for lung and bronchial health and boosts immunity); citrus tea (usually made with yuzu which is rich in vitamin C and said to help mitigate fatigue); and pour-over coffee. Traditional desserts include mugwort rice cake (rice cake with mugwort added for herbal flavor, best enjoyed with malt syrup), pumpkin rice cake, and roasted grain powder (a nutritious beverage made with a variety of powdered grain). It can be hard to find seating in the afternoon, so visitors are advised to avoid these hours if they seek to enjoy their drink in peace.

CheongKwanJang - Gwanghwamun Branch [Tax Refund Shop] (정관장 광화문)

1.9Km    2024-04-22

20, Sajik-ro 8-gil, Jongno-gu, Seoul

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High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

1.9Km    2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Gwanghwamun Gate (광화문)

1.9Km    2024-12-04

161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900

Built in 1395 under the reign of King Taejo, the first king of the Joseon dynasty, Gwanghwamun Gate is the southern gate of Gyeongbokgung Palace. It is also the main gate of the palace, therefore larger and fancier in comparison to the other gates. Gwanghwamun Gate consists of three arched gates; the center gate was used by the king, while the other two were used by the crown prince and royal officials. The tall granite walls of the gate serve as a platform for the wooden gate tower that watches over the city. The gate has a sign with its name written at the top center of the gate tower.

Gwanghwamun Gate went through several damages and restorations over the course of history. It was first severely damaged during the Imjin War (1592-1598) and was not restored until the reconstruction of Gyeongbokgung Palace in 1864. Under the Japanese administration, the gate was demolished and relocated to the north of the palace's eastern gate, followed by series of damages during the Korean War (1950-1953). In 1968, Gwanghwamun Gate was relocated back to the south of the palace and was rebuilt using concrete; however, the gate’s position was shifted a few meters away from its original location. In 2006, a major reconstruction project took place to restore Gwanghwamun Gate to its original state and location, disassembling the structure completely and replacing concrete with granite and wood. After three years and eight months of construction, Gwanghwamun Gate was fully restored to its original form and was open to the public on August 15, 2010.

Goldria - Jongno 3(sam)-ga Branch [Tax Refund Shop] (골드리아 종로3가)

1.9Km    2024-04-19

1F, 50, Donhwamun-ro, Jongno-gu, Seoul

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Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.9Km    2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
 SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Matthew Chang Anguk (메튜장 안국)

1.9Km    2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.