Hanok Guesthouse Dongchonchae (한옥 게스트하우스 동촌재)

987.6M 2024-12-23

21-10 , Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-10-8561-5227, +82-10-9127-5227

Dongchonjae is a hanok guesthouse in Seochon, Jongno, Seoul. The the Anchae(women's quarters) consists of four sleeping rooms and a cheongmaru lounge space, plus kitchen and toilet. (There are also shared toilets in the yard.) Cooking is not allowed, but guests are welcome to bring in prepared food. A free breakfast is provided. Guests can watch movies in the yard or main hall, and can use the refrigerator and washing machine. A guided night tour of Seoul City Wall is offered, as is a tea ceremony, and rice-cake making experience.

Hanok Essay Seochon (한옥에세이 서촌)

987.4M 2024-06-04

12 Pirundae-ro 3-gil, Jongno-gu, Seoul

The area of Seochon features both traditional elements as well modern, showing the changes over time. A stay in one of the hanok houses here is the perfect way to feel this unique ambiance. Hanok Essay Seochon provides this experience, open to visitors of all ages.

SAERAN OPTICAL[Korea Quality]/세란안경[한국관광 품질인증]

988.2M 2024-06-25

30 , Eulji-ro, Jung-gu, Seoul
+82-10-8746-2715

Seran Optical Center is a specialty eyewear store on the 1st basement floor of the Lotte Hotel in Jung-gu, Seoul, and opened in 1979 along with the Lotte Department Store and Hotel in Myeong-dong. Drawing on long-standing expertise, Seran optometrists offer a 1:1 customer-centered service, providing high-quality glasses and precision processing to suit customers’ lifestyle. There is also post-tax exemption for foreigners, and thorough post-sales support. Featured brands include LINDBERG, Cartier, CHROME HEARTS, and Berlin.

Fendi - Lotte Main Branch [Tax Refund Shop] (펜디 롯데 본점)

988.2M 2024-04-18

81, Namdaemun-ro, Jung-gu, Seoul

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Sulwhasoo SPA - Lotte Hotel Seoul Branch [Tax Refund Shop] (설화수스파롯데호텔서울점)

988.2M 2024-06-27

30, Eulji-ro, Jung-gu, Seoul

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Jeongdong Theater (국립 정동극장)

989.5M 2024-06-19

43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500

Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.

The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.

Jeongdong-gil Road (정동길)

993.5M 2024-06-19

2-1 Jeongdong-gil, Jung-gu, Seoul

Jeongdong-gil Road is one of Seoul's most famous walking paths, stretching from the intersection in front of Jeongdong Church to Saemunan-gil Road. The street holds importance in Korea's modern history, with the surroundings serving as a living museum of this. During the Joseon dynasty, the area developed into a residental space for distant members of the royal family, with a palace and royal tombs in the area. In 1999, the pedestrian walking area was expanded by turning the two-way road into a one-way road. Since then, the road has earned many awards and honors.

Daeo Bookstore (대오서점)

994.3M 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

995.3M 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

SAINT JAMES SAMCHEONG[Korea Quality]/세인트 제임스 삼청[한국관광 품질인증]

1.0Km 2024-06-26

78 , Samcheong-ro, Jongno-gu, Seoul
+82-742-4628(extension number 207)

The Saint James Samcheong store opened in July 2016 in Samcheong-ro, Jongno-gu, Seoul. The store exemplifies the quiet yet bustling atmosphere of the Samcheong-dong district, and is well-known for its marine styling. It sells men’s, women's and children's wear, plus shoes, bags and fashion accessories. Featured brands include SAINT JAMES (France), BUDDY (Japan), VEJA (France), SOLUDOS (USA), and BRONTE (Netherlands).

Hanok Guesthouse Dongchonchae (한옥 게스트하우스 동촌재) - Area information - Korea travel information