Jeongdong Observatory (정동전망대)

457.6M 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Seoul Museum of Art (서울시립미술관(서소문본관))

489.2M 2024-06-19

61 Deoksugung-gil, Jung-gu, Seoul

The Seoul Museum of Art (SeMA) is a space for all to meet and experience the joy of art. Located in the center of Jeong-dong, a district that retains traces of Seoul’s modern and contemporary history, the museum integrates the historical facade of the former Supreme Court with modern architecture. In addition to various programs―encompassing exhibitions, educational outreach initiatives, screenings, workshops, performances, and talks, communal spaces including SeMA Cafe, the artbook store, the open space lobby, and the outdoor sculpture park SeMA WALK provide a rich range of ways for visitors to experience art.

Appenzeller Noble Memorial Museum (배재학당 역사 박물관)

503.1M 2022-10-14

19, Seosomun-ro 11-gil, Jung-gu, Seoul

The Appenzeller Noble Memorial Museum is dedicated to Henry Gerhart Appenzeller, the missionary who opened the first Western-style educational institution in Korea in 1885. The school started with English and core subjects, but expanded into the Pai Chai University, Pai Chai High School, and Pai Chai Middle School and has many famous alumni, including Rhee Syng-man. The memorial hall opened in 2008 in the east wing of the original school building, which was built in 1916 and designated as a Seoul Monument. With dynamically arranged permanent exhibitions, annual special exhibitions and special lectures, the museum offers a unique learning experience to visitors and people with an interest in the history of education in Korea.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

521.4M 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Korea Postage Stamp Museum (우표박물관(구.우표문화누리))

522.3M 2024-03-06

B2, 70, Sogong-ro, Jung-gu, Seoul

The Korea Postage Stamp Museum was established to promote stamp culture. Here, visitors can explore the history of stamps throughout the ages, with a wide variety of subjects and types. Its main facilities include Postal Service History, Hands-on Postage Stamp Experience, Informative Postage Stamps, and Philately Classroom. Reservations are required for weekend tours and can be made on the website.

Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)

527.3M 2025-01-13

99 Sejong-daero, Jung-gu, Seoul

Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.

Starbucks Byuldabang (스타벅스 별다방)

575.2M 2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.

Cha Fertility Ceter - Seoul Station ((의)성광의료재단 차여성의원)

581.6M 2025-10-23

(2nd Floor, Seoul Square), 416 Hangang-daero, Jung-gu, Seoul

Since opening in 2015, CHA Fertility Center - Seoul Station has served as Korea's leading fertility treatment center. Based on the know-how of CHA University Gangnam Medical Center, the first private hospital to deliver a test-tube baby in 1986, CHA Fertility Center - Seoul Station is conveniently located near the center of Seoul, making it convenient for domestic and international fertility clients. Foreign fertility patients who arrive in Korea via Incheon Airport not only have easy access to the clinic via the direct rail linking Seoul and the airport but also benefit from the capital city's excellent infrastructure (transportation, tours, accommodations, restaurants, etc.) for a safe and comfortable fertility treatment during their stay. In particular, many international residents in Korea, embassy officials, U.S. soldiers, and Koreans living abroad visit CHA Fertility Center for fertility treatment.

Seoul Plaza (서울광장)

609.7M 2024-06-19

110 Sejong-daero, Jung-gu, Seoul

Seoul Plaza in front of Seoul City Hall is a historic site where the March 1, 1919 (Samil) Independence Movement and the pro-democracy movement in June 1987 were held. It is also a well-known place where tens of thousands of Korean soccer fans gathered together to watch the 2002 World Cup Games. Being located within the center of the city and surrounded by many historic attractions, including Deoksugung Palace, Seoul Plaza has become a representative attraction of Seoul.

Seosomun Historical Park (서소문역사공원)

623.7M 2023-08-11

5, Chilpae-ro, Jung-gu, Seoul

The Seosomun Gate area, which is located outside Seosomun Gate, was used as a persecution site in the 19th century before it turned into the local park of today. Many Catholics were suppressed and martyred here, making the area a holy site for Korean Catholics. Seosomun Gate was a gateway to Chilpae Market located near Namdaemun Gate. It was always busy with passerbys and the persecution site was established outside the gate to set an example of crime punishment to all the witnesses.

On May 15, 1999, a memorial tower was raised at the center of the park in honor of the martyrs. In 2013, Seoul's Jung-gu district also founded Seosumun Holy Shrine History Museum with a memorial exhibition hall in their honor.

Jeongdong Observatory (정동전망대) - Area information - Korea travel information