Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군)

1.1Km 2024-03-12

40 Sejong-daero, Jung-gu, Seoul
010-2802-2133

The Sungnyemun Gate Guard Ceremony is a reenactment of the changing of the guards who protected the fortress walls around the capital city during the Joseon dynasty. During this change, the gates would be opened for the off-duty guards to go out and replace those finishing their shift of walking along the walls.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

1.1Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Namdaemun MESA (남대문 메사)

1.1Km 2021-06-30

2, Namdaemunsijang 10-gil, Jung-gu, Seoul
+82-2-2128-7800

MESA's name originates from the Spanish word meaning a flat plateau-like mountain summit at the end of a gentle slope. It was named so as a vision for this family-friendly mall to succeed with no obstacle on its way. MESA is a full-line store situated between Myeong-dong's department store zone and Namdaemun Market. The store opened with the concept of a "global family shopping mall," selling diverse items that suit family households.

Velvet Moon (벨벳문)

1.1Km 2021-03-26

39, Jahamun-ro 5-gil, Jongno-gu, Seoul
+82-10-4028-9957

This coffee shop roasts coffee beans directly. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is espresso.

Sajo Tuna (사조참치)

1.1Km 2020-04-16

107-39, Tongil-ro, Seodaemun-gu, Seoul
+82-2-364-9838

Sajo Tuna is the perfect restaurant for tuna lovers. It serves fresh tuna served in varied styles to visitors. Chamdarangeo (bluefin tuna) Special Menu consists of the highest-grade tuna cuts along with unique decorations. Also, the standard menu includes gamasal gui (grilled tuna kama), braised tuna head, grilled tuna, and pan-fried tuna. In-house alcoholic drinks such as baengnyeoncho ju (perilla seed and prickly pear liquor) and insam sansuyu ju (ginseng and cornelian cherry liquor) are offered, making this restaurant more outstanding.

Hanu Samgyeop (한우삼겹)

1.1Km 2021-03-24

31, Myeongdong, 4-gil, Jung-gu, Seoul
+82-2-318-0028

You can enjoy freshly aged meat. This restaurant's signature menu is grilled pork belly. This Korean dishes restaurant is located in Jung-gu, Seoul.

Samick Fashion Town (삼익패션타운)

1.1Km 2021-06-04

7, Namdaemunsijang 8-gil, Jung-gu, Seoul
+82-2-1566-4578

Located in the heart of the Namdaemun Market, the largest wholesale market in Korea and a popular tourist attraction, Samick Fashion Town is home to over 1,500 shops, spread among 15 floors. Opened in 1985, this giant, one-stop shopping destination offers shoppers virtually everything: from clothing (women’s, men’s, and children’s) and shoes to accessories for wholesale merchants and individual shoppers. The Samick Fashion Town is particularly known for its large children's section on the first floor and its giant shoe mall on the sixth that is unlike any other shoe store in Namdaemun Market. On the ninth floor is the food court and on the first basement level at MBIC Mall, visitors can find character products related to some of their favorite Hallyu stars. Character items include cushions, notebooks, mugs, t-shirts, postcards, stickers, mobile phone screen cleaners, and mechanical pencils featuring the comedians from Muhan Dojeon (Infinity Challenge) and other popular stars.

Beauty Play Myeongdong (뷰티플레이 명동)

1.1Km 2024-12-27

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts beauty seminars and one-day classes, which are announced online via its official website. International tourists can apply for a full makeup service with an advance reservation free of charge.

Beauty Play has two branches in Seoul: one in Myeong-dong, which is located across from Myeongdong Cathedral; and one in Hongdae. Beauty Play experience programs are avilabe from 10:00 to 18:00 everyday except Sundays.

PANE PASTA - Jongno Branch (빠네파스타 종로)

1.1Km 2021-03-19

11, Jahamun-ro, 7-gil, Jongno-gu, Seoul
+82-2-777-6556

A specialty restaurant serving pizza and pasta dishes baked in an authentic Italian wood-fired oven. The representative menu is margherita pizza. This Western cuisine is located near Gyeongbokgung (Government Complex-Seoul) Station, Seoul.

Nolbu Budaejjigae Myeongdong (놀부부대찌개 명동)

1.1Km 2024-03-11

16-1, Myeongdong, 10-gil, Jung-gu, Seoul
+82-2-3789-0110

Situated in Myeongdong, Nolbu Budaejjigae in Myeongdong is exclusively dedicated to budae jjigae (sausage jjigae). Budae jjigae is a typical Korean fusion food consisting of ham, sausage, kimchi, extra instant noodles, tiny rice cakes, glass noodles, and spicy seasonings. They use selected ham and sausage in a bone broth, and fresh noodles that are not fried, giving the dish a light and refreshing flavor. Patrons have the option to spicy stir-fried small intestine and shrimp hot pot. The seasoned spicy stir-fried webfoot octopus or spicy stir-fried chicken cooked on an iron plate is also a must-try.

Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군) - Area information - Korea travel information