Sewoon Plaza (세운상가)
2.5Km 2025-12-16
159 Cheonggyecheon-ro, Jongno-gu, Seoul
Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.
◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.
Korea Furniture Museum (한국가구박물관)
2.5Km 2025-10-24
121 Daesagwan-ro, Seongbuk-gu, Seoul
The Korea Furniture Museum, located on a hill in Seongbuk-dong, Seoul, is a special museum that displays items related to Korea's traditional living culture. The museum exhibits wooden furniture made in the late Joseon dynasty by material (persimmon tree, maple tree, paulownia tree, zelkova tree, pine tree, papers, etc.), by the type of space (men’s quarters, women’s quarters, kitchen, etc.), and by regional characteristics. It also exhibits interior decorations, flower walls, chimneys, and yards, as well as ten traditional Korean houses.
This museum operates through a guided tour (maximum of 20 people per group) only, suitable for showing Korea's housing culture that harmonizes furniture and nature. The old household items, “furniture,” are displayed in rooms outside glass storage boxes, allowing visitors to experience a beautiful traditional culture.
Since it was selected as the official luncheon venue for the spouses of leaders of 20 countries at the 2010 G20 Seoul Summit, there has been a steady stream of state guests and worldwide celebrities, including Chinese President Xi Jinping and his wife, the German President, the Prime Minister of Hungary, the Prime Minister of Singapore, the King and Queen of Belgium, the King of Sweden, the head of the IMF, and movie stars Brad Pitt, and Victoria Beckham.
In addition, it was selected as the "most beautiful museum in Seoul” by CNN in 2011. The museum also served as an interview location for BTS members, who are receiving global attention. As such, it is attracting attention as a representative tourist destination in Seoul and a cultural space preferred by government ministries and companies. Tours require reservations, which can be made through the website.
Seongbuk-dong–Bukchon Hanok Village Course (성북동고택북촌산책길)
2.5Km 2025-11-06
68, Seonjam-ro 5-gil, Seongbuk-gu, Seoul
The Seongbuk-dong–Bukchon Hanok Village Course is a nostalgic path connecting famous old houses in Seongbuk-dong and Bukchon Hanok Village, divided by the old city walls. Along the way, you'll find historic sites like Gilsangsa Temple, Jeongbeopsa Temple, Han Yong-un’s Simujang House, and novelist Lee Tae-jun's House. The trail also features charming cultural spots, such as the traditional tea house Sooyeon Sanbang and the Seongbuk Museum of Art.
◎ Travel information to meet Hallyu’s charm - "Parasite"
The scene in the alley where Ki-woo visited Mr. Park's house in a wealthy neighborhood for expensive tutoring was filmed in a residential area in Seongbuk-dong. Seongbuk-dong, an old wealthy village, has luxury mansions lined up in. There are many pretty cafés and galleries here and there, so it's good to take a leisurely look around. Mr. Park's house was a filming set, which was demolished after filming.
Seoul National University Hospital (서울대학교병원)
2.5Km 2025-10-23
101 Daehak-ro, Jongno-gu, Seoul
Seoul National University Hospital, a national central hospital that has led Korean medicine for over 130 years, is a top-tier hospital equipped with world-class medical professionals and cutting-edge systems. For 25 consecutive years, it has ranked first in brand power in the hospital sector. The hospital is renowned for its cancer research, the most comprehensive pediatric care in the country, and treatments for rare and intractable diseases. Through patient-centered, personalized services, it has established itself as a trusted healthcare institution.
Euljiro Nogari Alley (을지로 노가리골목)
2.5Km 2025-11-06
Eulji-ro 129, Jung-gu, Seoul
Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.
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