Matthew Chang Anguk (메튜장 안국)

1.1Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Seoul Gyeonggyojang House (서울 경교장)

1.1Km 2021-09-15

29, Saemunan-ro, Jongno-gu, Seoul
+82-2-735-2038

Gyeonggyojang House, a designated Historic Site, was the location of the provisional government and the place where Baekbeom Kim Koo passed away. Seoul reproduced the historical site, Gyeonggyojang House, to use the area as an educational site. Also, the house exhibits the history of the provisional government in order to see the history more clearly.

Restoration work included the demolition of the interior that was changed when the building was turned into a hospital facility and embassy after Kim Koo passed away in 1949. During the work, the remaining parts were maintained with the utmost care. Reconstructed parts were based on the building's floor plan written in Chosun and Architecture (8th edition in 1938). Visitors can see various contents related to the Korean Provisional Government history through relics, video, and information searching corners.

Insa-dong (인사동)

1.1Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Kangbuk Samsung Hospital (강북삼성병원)

1.2Km 2025-10-23

29 Saemunan-ro, Jongno-gu, Seoul

Established in 1968, Kangbuk Samsung Hospital has over 50 years of history and is taking a new leap forward with a vision for its centennial year.
Through partnerships with renowned institutions, such as Johns Hopkins Hospital in the United States and the BBDC in Canada, the hospital delivers advanced medical services while leading the public health arena. It is also committed to systematic research and the development of ICT-integrated digital healthcare, which will be the foundation for future medicine. With an excellent infrastructure that includes clinics and specialized centers (e.g., the Diabetes Center, Breast and Thyroid Cancer Center, Digestive Cancer Center, Musculoskeletal Disease Center, and Prostate Center), Kangbuk Samsung Hospital provides top-quality medical services focused on providing patients with satisfactory treatments.

Jeongdong-gil Road (정동길)

1.2Km 2024-06-19

2-1 Jeongdong-gil, Jung-gu, Seoul

Jeongdong-gil Road is one of Seoul's most famous walking paths, stretching from the intersection in front of Jeongdong Church to Saemunan-gil Road. The street holds importance in Korea's modern history, with the surroundings serving as a living museum of this. During the Joseon dynasty, the area developed into a residental space for distant members of the royal family, with a palace and royal tombs in the area. In 1999, the pedestrian walking area was expanded by turning the two-way road into a one-way road. Since then, the road has earned many awards and honors.

Jeongdong Guksi (정동국시)

1.2Km 2024-06-19

5 Jeongdong-gil, Jung-gu, Seoul
02-732-0114

Jeongdong Guksi features a rich soup with a clean taste, created by carefully removing the oil dozens of times while boiling Korean beef bones for 15 hours. The restaurant uses this same beef bone broth in their mandutguk (dumpling soup), something not many restaurants do. The rich flavor of the broth combined with the soft dumplings, made in-house daily, is a must-try. The restaurant is also surrounded by many cultural and artistic spaces, making it a great addition to tours in the area.

Aromind (아로마인드)

1.2Km 2024-01-30

19-7 Bukchon-ro 5-gil, Jongno-gu, Seoul

Aromind is a perfume workshop that offers a perfume-making experience with a professional perfumer in a quiet hanok building. Visitors can create their own one-of-a-kind perfume by choosing three out of 30 different scent options that change on a seasonal basis. A perfume one-day class is held for one to eight people for one to one and a half hours. The fee for the experience includes a 50 ml product and a 10 ml sample. They also offer the class in Korean with English interpretation when there non-Korean speaking participants. Aromind is the perfect place to create your own scent to associate your memory of Korea.

Baek In-je House (백인제가옥)

1.2Km 2025-10-24

16 Bukchon-ro 7-gil, Jongno-gu, Seoul
+82-2-724-0200

Baek In-je House, located in Bukchon Hanok Village, is a hanok built during the Japanese administration period that portrays modern hanok features. The structure consists of a main room offering a good view of the whole village, spacious bedrooms, a large garden, and annex buildings. As it maintains the beauty of a traditional hanok while incorporating the modern trend of its time, Baek In-je House is considered to be highly valuable in means of both architecture and history, representing the Bukchon Hanok Village together with Yun Bo-seon House.

Baek In-je House was built from black pine, which was first introduced in Seoul during the Gyeongseong Expo in 1907, distinguishing itself from other upper-class houses of its time. Unlike other traditional hanok designs that separate the main building from the other rooms, Baek In-je House connects the two with a hallway, allowing convenient access between the two structures. The house also consists of a Japanese-style hallway and floor mat rooms, reflecting the interior trends of that period. Baek In-je House is also unique in that the main room is partially built as a two-story structure, a style that was never seen in any traditional hanok built during the Joseon period.

Templestay Information Center (템플스테이 홍보관)

1.2Km 2022-10-17

56, Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2031-2000

Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center also operates traditional cultural experiences, such as tea time with a Buddhist monk, traditional culture activities and more.

Luii (루이)

1.2Km 2024-07-17

40, Sejong-daero 21-gil, Jung-gu, Seoul
+82-2-736-8889

Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information