Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

1.0Km    2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

STAY dayoff (스테이 데이 오프)

1.0Km    2024-12-23

6 , Jahamun-ro 1da-gil, Jongno-gu, Seoul
+82-504-0904-2406

Stay Day Off is a hanok stay just off Jahamun-no - known locally as ‘Food Street’ - in Seochon Village to the west of Gyeongbokgung Palace in Seoul. It’s a 5-minute walk from Gyeongbokgung Station on Subway Line 3, so transport access is good. The main building comprises two bedrooms with queen-size bed, a living room and kitchen, and two bathrooms. The annex building is rather special: it has a bath and sauna behind a window wall with a fine view of the hanok garden. There’s a 10% discount for guests staying more than two nights during the week.

Alpha Stationery - Namdaemun Main Branch [Tax Refund Shop] (알파문구 남대문본점)

1.1Km    2024-04-23

6-2, Namdaemun-ro, Jung-gu, Seoul

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Mimosa [Tax Refund Shop] (미모사)

1.1Km    2024-06-27

33, Namdaemun-ro 7-gil, Jung-gu, Seoul

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SAERAN OPTICAL[Korea Quality]/세란안경[한국관광 품질인증]

1.1Km    2024-06-25

30 , Eulji-ro, Jung-gu, Seoul
+82-10-8746-2715

Seran Optical Center is a specialty eyewear store on the 1st basement floor of the Lotte Hotel in Jung-gu, Seoul, and opened in 1979 along with the Lotte Department Store and Hotel in Myeong-dong. Drawing on long-standing expertise, Seran optometrists offer a 1:1 customer-centered service, providing high-quality glasses and precision processing to suit customers’ lifestyle. There is also post-tax exemption for foreigners, and thorough post-sales support. Featured brands include LINDBERG, Cartier, CHROME HEARTS, and Berlin.

Fendi - Lotte Main Branch [Tax Refund Shop] (펜디 롯데 본점)

1.1Km    2024-04-18

81, Namdaemun-ro, Jung-gu, Seoul

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Sulwhasoo SPA - Lotte Hotel Seoul Branch [Tax Refund Shop] (설화수스파롯데호텔서울점)

1.1Km    2024-06-27

30, Eulji-ro, Jung-gu, Seoul

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Bongsan Mask Dance(봉산탈춤 다 모여라~ )

1.1Km    2025-12-04

서울특별시 종로구 종로1길 45 (세종로)

E-Mart 24 - The Bank Of Korea Branch [Tax Refund Shop] (이마트24 한국은행)

1.1Km    2024-04-18

9, Namdaemun-ro 5-gil, Jung-gu, Seoul

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HiKR Ground (하이커 그라운드)

1.1Km    2025-10-29

40 Cheonggyecheon-ro, Jung-gu, Seoul

Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a  mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.