Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

3.4Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Le Masque(르 마스크)

3.4Km 2025-12-04

서울특별시 종로구 혜화로 17 (명륜1가)

Detective K(탐정 케이)

3.4Km 2025-10-23

서울특별시 종로구 대학로8가길 79 (동숭동)

JUST MALE FRIEND, FEMALE FRIEND(남사친 여사친)

3.4Km 2025-06-10

서울특별시 종로구 대학로12길 49 (동숭동)

Ongals(옹알스)

3.4Km 2025-09-18

서울특별시 종로구 대학로12길 49 (동숭동)
02-593-2012

Hello apM (헬로에이피엠)

3.4Km 2025-05-13

253 Jangchungdan-ro, Jung-gu, Seoul
+82-2-6388-1114

Hello apM is located within the Dongdaemun shopping district and appeals to customers in their 10s and 20s for it's latest trending styles and low prices. It is crowded year-round with young people from all over the world. Bargaining has faded out over recent years with prices more often indicated.