Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

612.8M 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Cheongsongok (청송옥)

643.5M 2024-02-20

14 Seosomun-ro 11-gil, Jung-gu, Seoul

Cheongsongok is a jangteo gukbap (rice soup) restaurant that opened in 1984. The signature menu is jangteo gukbap, a rice soup with green onions and radishes in beef bone broth. The kimchi served with the gukbap is homemade, known for its spicy flavor and crisp texture. Nearby is Deoksugung Palace, and the Seokjojeon Hall in Deoksugung Palace presents a picturesque landscape harmonized with the garden, making it a popular spot for photography.

Jinju Hoegwan (진주회관)

645.4M 2024-06-19

26 Sejong-daero 11-gil, Jung-gu, Seoul
+82-2-753-5388

Jinju Hoegwan is a renowned kongguksu (noodles in cold soybean soup) eatery near City Hall Station. Kongguksu is a traditional Korean summer dish made by boiling and grinding soybeans into a creamy broth, served with noodles, offering a refreshing and nutty flavor. Kongguksu is available from March to November. Their staff-recommended menu includes kimchi bokkeumbap (kimchi fried rice), freshly roasted by the staff, along with kimchi jjigae and samgyeopsal (pork belly).

Zara - Lotte Seoul Station Branch [Tax Refund Shop] (자라 롯데 서울역점)

651.0M 2024-04-22

378, Cheongpa-ro, Yongsan-gu, Seoul

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Bvlgari [Tax Refund Shop] (불가리안경)

687.3M 2024-06-27

Store #3, 3, Sowol-ro, Jung-gu, Seoul

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Regal Optical [Tax Refund Shop] (리갈안경)

698.6M 2024-04-19

Store #123, Section Ra-3 of Myeongdong Underground Shopping Center, 2, Namdaemun-ro, Jung-gu, Seoul

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Seoul Museum of Art (서울시립미술관(서소문본관))

726.3M 2024-06-19

61 Deoksugung-gil, Jung-gu, Seoul
+82-2-2124-8800

The Seoul Museum of Art (SeMA) is a space for all to meet and experience the joy of art. Located in the center of Jeong-dong, a district that retains traces of Seoul’s modern and contemporary history, the museum integrates the historical facade of the former Supreme Court with modern architecture. In addition to various programs―encompassing exhibitions, educational outreach initiatives, screenings, workshops, performances, and talks, communal spaces including SeMA Cafe, the artbook store, the open space lobby, and the outdoor sculpture park SeMA WALK provide a rich range of ways for visitors to experience art.