Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information

Matthew Chang Anguk (메튜장 안국)

2.3Km    2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Daeo Bookstore (대오서점)

2.3Km    2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Kyung-In Museum of Fine Art (경인미술관)

2.3Km    2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Haepungbuwongun Yun Taekyeong's Jaesil (해풍부원군윤택영댁재실)

2.3Km    2021-11-10

28, Toegye-ro 34-gil, Jung-gu, Seoul
+82-2-3396-5882

Haepungbuwongun Yun Taekyeong's Jaesil is a shrine house built by the father-in-law of King Sunjong of Joseon dynasty in 1906 when his daughter was proclaimed the crowned princess of Joseon and entered Changdeokgung Palace to later become Queen Sunjeong. Red pine trees salvaged from the demolition of Gyeongungung Palace were used to construct the house. It was originally located in Jegi-dong, Dongdaemun-gu, but was later restored and moved to its present location. The shrine of the house that was destroyed in 1960 was also restored.
Because the house is more of a shrine rather than residential living quarters, it has many unique features. For example, unlike other houses, it has the anchae (women’s quarters) located across from sarangbang (men’s quarters) with daecheong (living room) positioned between them.

MUSICAL CHEF(뮤지컬 셰프)

2.3Km    2025-05-21

서울특별시 종로구 삼일대로 428 (낙원동)

K-Royal Culture Festival (궁중문화축전)

2.3Km    2025-07-29

161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295

The K-Royal Culture Festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.

Korea House (한국의집)

2.3Km    2025-10-23

10, Toegye-ro 36-gil, Jung-gu, Seoul

The Korea House was opened in 1981. It is a traditional Korean building that introduces the culture and lifestyle of Koreans, where you can experience traditional architecture and a classical atmosphere. The building was built in the style of the Joseon Dynasty's Jagyeong-jeon building at the Gyeongbok Palace. It is the only building built in the traditional architectural style. You will feel its antiquity as you enter the building.

It is divided into the Haerin-gwan (a space for people to get acquainted with each other), the Traditional Theater, and three annex buildings (Munhyang-ru, Nokeum-jeong and Cheongwu-jeong). At Haerin-gwan, you can enjoy traditional music at Garak-dang and try traditional food at Sohwa-dang. In the square of Garak-dang you can view a traditional wedding (on the weekends) or people playing folk games. Also, at the Traditional Theater, about 156 seats are available, and in the afternoons Human Cultural Assets or members of the National Center for Korean Traditional Performing Arts and the National Corps members present traditional music and dances. Sinayui, Salpuri, Pansori, the Drum Dance and the Bongsan Mask Dance are the most popular programs for foreigners. The programs are all explained in English and Japanese.

In the Cultural Gift Shop you can view various crafts made by traditional craftsmen. It is always open and the crafts are for sale as well. There are pottery, ceramics, golden crafts, knots and embroidery etc; approximately 500 pieces of artwork made by craftsmen from 20 different fields. Next to the House of Korea is the Namsan-gol Hanok Village where visitors can explore traditional houses.

Songhyeon Green Plaza (열린송현 녹지광장)

2.3Km    2025-11-11

Songhyeon-dong, Jongno-gu, Seoul

Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.  

Africa Museum of Art (아프리카미술관)

2.3Km    2022-10-26

24-1, Samcheong-ro, Jongno-gu, Seoul
+82-2-730-2430

The Africa Museum of Art was established with the purpose of hosting various art festivals and providing the grounds for researching various art themes. A major principle of the gallery is to promote works of art that actively attempt to explore the human mind.

Sieunjae (시은재)

2.3Km    2024-12-23

439 , Samil-daero, Jongno-gu, Seoul
+82-10-5355-3029

Sieunjae is a hanok stay that has stood in the midst of busy Gyeongun-dong, Jongno-gu, Seoul, for generations. The guestrooms comprise an anbang (bedroom plus living room), three smaller rooms, and a byeolchae or detached house. All rooms have a toilet, and there’s a well-equipped shared kitchen and a washing machine. Guests can either rent individual rooms or the whole hanok. Jongno is convenient for travel to all the historic sites of Seoul, and there’s a public carpark nearby.