Yangbandeck (양반댁)
3.9Km 2024-03-18
19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112
Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.
Insa-dong Geujip (인사동그집)
3.9Km 2024-03-18
3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575
Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).
HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
3.9Km 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
3.9Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
Beautiful Tea Museum (아름다운 차박물관)
3.9Km 2022-07-26
19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678
Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.
Ssamzigil (쌈지길)
3.9Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
The Children’s Museum of the National Folk Museum of Korea (국립민속박물관&국립민속박물관 어린이박물관)
3.9Km 2025-06-19
37 Samcheong-ro, Jongno-gu, Seoul
The Children’s Museum of the National Folk Museum of Korea, located within Gyeongbokgung Palace, showcases artifacts related to Korean traditional culture. This interactive museum allows children to experience and learn about various aspects of Korean traditional clothing, food, society, culture, and games firsthand. Especially catering to children from Asian countries, there is a service for renting items, and reservations are required for admission.
Yetchatjip (옛찻집)
3.9Km 2024-03-18
33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-722-5332
Yetchatjip in Insa-dong offers a variety of teas including ssanghwacha (medicinal herb tea), jujube tea, lotus leaf tea, ginger tea, and citrus tea. Their signature dish during the summer is the yennal patbingsu (old-fashioned shaved ice with red beans), topped with sweet red bean and sweet rice cakes, served on finely shaved ice. Additionally, they offer traditional Korean snacks such as grilled rice cake stick, yakgwa (honey cookie), and traditional Korean sweets to accompany the tea.
Insa-dong Chatjip (인사동찻집)
3.9Km 2024-03-15
33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-723-4909
Insa-dong Chatjib is a traditional hanok tea house located in Insa-dong. Here, you can enjoy a variety of traditional teas brewed in-house. One of their signature menu items is the hobak sikhye (pumpkin sweet rice punch). They also offer other options such as jujube tea, ginger tea, and more. Many people visit to enjoy a leisurely time sipping tea in the serene atmosphere of the hanok. Nearby attractions include Ssamzigil and the Seoul Museum of Craft Art, making it a great place to explore together.
Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)
3.9Km 2025-10-30
Anguk-dong, Jongno-gu, Seoul
An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.
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